Interbrand IQ: The Best Asian Brands Issue

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Evoque the F-Type: Tata Defies Critics with Jaguar Land Rover Turnaround

Posted by Dale Buss on September 4, 2012 01:55 PM

Tata Group long has been one of India's most successful enterprises, a family-owned industrial conglomerate with its fingers in many aspects of a booming Indian economy. That included Tata Motors, which made (mostly) inexpensive little cars, including the "world's cheapest," the Nano.

But when Tata took over Jaguar Land Rover by buying the double-headed bastion of Britishness from Ford for $2.3 billion in June 2008, few western analysts gave the company a chance of succeeding where a huge American auto company had not been able to. Previous forays by powerhouse companies from emerging markets buying western outfits hadn't fared well, including Tata Steel's own acquisition of Corus Steel in 2007.

Doubters sniffed that Tata Chairman Ratan Tata, a car buff, had become too enamored of buying global brands, as Tata acquired Tetley Tea, Daweoo Commercial Vehicles, and the Pierre Hotel in New York. But Tata Motors has confounded those skeptics.Continue reading...

brand news

In the News: BMW, BBC, BP and more

Posted by Dale Buss on February 21, 2011 09:00 AM

Branding News

Academy Awards aims to capture TV/Twitter audience.

Adidas invites fans to name matchball at London 2012 Olympics.

Aldi takes a bite out of the Big Apple. 

Apple may bring out new Macbook Pro line this week.

BBC scraps BBC America newscast, looks to expand US distribution for BBC World  News channel.

BMW to unveil new model.Continue reading...

brand news

Take Three Tablets: BlackBerry, Sony and Dell Eye iPad

Posted by Shirley Brady on May 14, 2010 08:29 AM

Tablets, tablets everywhere: BlackBerry is rumored to be developing one, Sony is eyeing one and Dell is prepping a small one.

Heinz ketchup lowers sodium in response to America's war on salt ... while language in advertising is getting saltier.

British clothiers go global: Asos is expanding to US, Superdry expands thanks to David Beckham.

P&G is "in a bind" over online campaigning by moms over Pampers DryMax claims.

BP CEO Tony Hayward says company was ill prepared for Gulf of Mexico oil spill disaster.

South Korea’s Posco is set to buy Daewoo for $3 billion.Continue reading...

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