Learn more about Sustainable Brands 2015 San Diego

let's make a deal

Marissa Mayer Bulks up Yahoo's Portfolio with Top-Line Acquisitions

Posted by Sheila Shayon on March 27, 2013 06:57 PM

As rumors swirl of CEO Marissa Mayer’s imminent $200 Million spend on the "YouTube-of-Europe," Dailymotion, (valuation around $300 million), her greater plan for the Yahoo brand is coalescing.

During Yahoo’s fourth-quarter earnings call, Mayer said Yahoo’s four areas of focus are search, ads, video, and mobile. “Given that we do not have mobile hardware, a mobile OS, a browser, or a social network, how are we going to compete?” asked Mayer rhetorically during an interview with Bloomberg TV in January.

“I think that the big piece here is that it really allows us to partner. … Our focus, in addition to technology, but also on media, it ultimately means there is an opportunity for strong partnerships. That’s what we’ll be focused on.”Continue reading...

brand strategy

Orange Ramps Up Content Focus With Dailymotion Acquisition

Posted by Shirley Brady on January 25, 2011 12:00 PM

France Telecom's Orange has been ramping up original content and social marketing, such as The Feed, a blog promoting "weekly bits of fun" including Twitter campaigns around hashtags such as #winterwarmer (above), #secretportraits, and #singingtweetagrams.

It's serious enough about original content to acquire 49% of France's Dailymotion video site, and will own the entire business by 2013.Continue reading...

Around The Web: Competition Edition

Posted by Sara Zucker on April 8, 2010 05:56 PM

Web video site Dailymotion is upping its game. [Business Insider]

Apple reveals new software for the iPhone. [WSJ]

Domino's Pizza is looking for friends. [Adweek]

Warm weather brings big sales for retailers. [NY Times]

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia