sports in the spotlight
Posted by Dale Buss on August 28, 2014 05:21 PM
After spending much of the offseason dabbling in off-the-field concerns ranging from trademark rights to television rights to gay rights, the twin behemoths of American football—the National Football League and the NCAA—figure fans are finally ready for some action on the field. Brand marketers of all kinds are right there with them intending to find new ways to leverage relationships with what remains the nation's most popular sport and its biggest TV-viewing engine.
Russell Athletic, for example, is teaming with Boeing to incorporate excess carbon fiber from the production of the company's latest plane, the 787 Dreamliner, into Russell shoulder pads and other protective athletic gear. The carbon filaments provide high strength-to-weight ratio and durability and so could prove ideal in helping the sport cut injuries. The partnership also is a way for Boeing to use scrap material as part of its sustainability push.
Meanwhile, a genuine on the-field star, Dallas Cowboys wide receiver Dez Bryant, is following in the footsteps of other NFL stars in launching a personal brand. In the case of the Pro Bowl pass catcher, it is "ThrowUptheX" apparel—named for the touchdown dance in which Bryant crosses his arms at the forearms.Continue reading...
Posted by Dale Buss on August 21, 2014 09:41 AM
McDonald's sees Russia shut four of its restaurants amid Ukraine tensions.
Ford plans hybrid-only family of products, report says.
Family Dollar rejects Dollar General bid and renews support of bid by smaller Dollar Tree.
Bank of America reaches $17-billion mortgage settlement with feds.
Sprint kills off "Framily" plan.
MORE BRAND NEWS
Apple stock hits new high on hopes for bigger iPhone.
Arby's lends Pharrell Williams' Grammy's hat to D.C. museum.
AT&T wins bid to bring fastest GigaPower broadband to Apple's backyard.
Barnes & Noble and Samsung introduce co-branded Galaxy Tab 4 Nook tablet.Continue reading...
Posted by Dale Buss on October 17, 2013 09:29 AM
Amazon launches 'Amazon Fashion Studio Sessions' contest.
Facebook changes privacy settings for teens.
Walmart pursues omnichannel vision and is cleared by India officials in 2010 purchase.
America Movil scraps KPN bid.
Apple deals with doubts about its iPhone strategy.
Boeing addresses icing problem in latest jet.
Dallas Cowboys owner Mark Cuban cleared of insider-trading charges.
Fiat needs cash now locked up in Chrysler to fully revive Alfa Romeo.Continue reading...
Posted by Abe Sauer on September 19, 2013 11:06 AM
It really is a tragedy. Five of the first ten players selected in the 2013 NFL draft were offensive lineman. And yet, only one of those men was offered an endorsement deal of any kind. Tackle Eric Fischer—the overall No. 1 2013 draft pick—enjoyed a short partnership with Tide laundry detergent.
So please, contain yourselves. Yes, the NFL's One Wipe Charlies campaign is about... well... butt wipes, but let an offensive lineman just enjoy a product endorsement deal for a change.Continue reading...
Posted by Dale Buss on April 8, 2013 09:02 AM
AB InBev reached a tentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.
GE to buy Lufkin for $3 billion in oil-and-gas-industry play.
PepsiCo seeks to patent novel high-protein nutrition beverages.
Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.
AOL CEO Tim Armstrong to be honored for pro-women Makers series.
Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...
sports in the spotlight
Posted by Dale Buss on September 5, 2012 05:02 PM
Are you ready for some football? Big brands surely are. The National Football League may be a marketing and TV-programing juggernaut, but it is carrying more weight for more major brands than ever.
Take auto advertisers, for instance. Despite football telecasts that already were slated to be crowded with other car brands, Audi decided to use tonight's kickoff game between the New York Giants and Dallas Cowboys for the marketing launch of its crucial new 2013 S Models. These performance nameplates (S6, S7 and S8) and the "S" brand are fundamental for Audi to move to the next phase of its positioning in the U.S. market, as a provider of exciting, luxurious and well-designed automobiles.
And so the NFL gets the call tonight to host the first Audi ad under its new tagline, "Heighten Every Moment," featuring the Audi S8. The 60-second spot (watch it above) will run in the first break after kickoff. Audi also announced that it will appear in the Super Bowl game in February, its sixth consecutive advertising appearance in the big game.Continue reading...
brands under fire
Posted by Shirley Brady on December 21, 2011 02:15 PM
Victoria's Secret was just accused (by a Bloomberg News investigation) of using child labor; this week it's the Kardashians' turn on the hot seat.
Kim Kardashian and her controversy-stirring family are being accused of using sweatshops to manufacture the K-DASH and Kris Jenner Kollection lines for QVC, by the US-based Institute for Global Labor and Human Rights, according to a report in Star magazine (via Radar). The family responded via a rep that they're unaware of such conditions but are taking the allegations "very seriously."
Other brands being targeted by the global labor and sweatshop watchdog include a Chinese manufacturer of Hasbro's Transformers toys; the Dallas Cowboys; and Walmart, the NFL and NCAA. (Update: Charles Kernaghan, executive director of The Institute for Global Labor and Human Rights, tells TMZ he was misquoted.)
Posted by Dale Buss on November 16, 2011 11:49 AM
Despite the team's many stumbles on the field over the several years, no other organization has seriously disputed the standing of the Dallas Cowboys as the unofficial "America's Team" of the National Football League — until now.
Based on the opinions of sports branding and marketing experts, licensed-merchandise sales, and other indicators, the Super Bowl Champion Green Bay Packers are challenging to take away the Cowboys' hallowed standing as the favorite "second team" of football fans after their hometown squad. Or so says the Milwaukee Journal Sentinel, a hometown paper of sorts in Wisconsin.
It isn't just the fact that the Packers remain undefeated this season, at 9-0, after Monday night's laugher over the Minnesota Vikings. Or that the team based in America's tiniest NFL hometown is being led by the mid-season favorite to win the league's MVP title, quarterback Aaron Rodgers. Or that Packers linebacker Clay Matthews has become a household name through his endorsement deals with Nike Football, Suave and Muscle Milk.Continue reading...