2014 Brandcameo Product Placement Awards

brand news

In the News: Google, Apple, Burger King and more

Posted by Dale Buss on May 15, 2013 09:20 AM

In the News

Google CEO Larry Page discloses vocal-cord condition as company plans music-streaming service.

Apple is being investigated for its role in e-book pricing.

Burger King rolls out BK Rib to bust McRib by McDonald's.

ABC tests expanding Nielsen ratings to mobile and plans to consolidate Dancing with the Stars to Monday evenings.

Amy's Baking Company goes rogue after Kitchen Nightmares rejection, shows what brands shouldn't do on social.

Bloomberg terminal-use issue highlights stress in corporate culture as Wall Street firms begin to regard it as competitor.

Dell will miss profit estimates.

Dollar General looks to hire 10,000 new employees this month.Continue reading...

viral marketing

Viral Video Watch: DWTS Mark Ballas Dancing with a Diet Pepsi Can

Posted by Shirley Brady on February 28, 2012 02:48 PM

In a video born to go viral, Pepsi uploaded this video on YouTube of Dancing with the Stars choreographer Mark Ballas showing off some fancy footwork with a can of Diet Pepsi on his head. 

ABC announced the next batch of DWTS competitors today, with Ballas pairing up with Welsh opera star Katherine Jenkins in the 14th season, which starts on Monday, March 19th.

Other new cast members include tennis legend Martina Navratilova, and singers Gladys Knight and Gavin DeGraw. Ballas also choreographed Diet Pepsi's recent commercial featuring another ABC star, Modern Family's Sofia Vergara, dancing her heart out to promote Diet Pepsi's skinny can.

that's entertainment

ABC Courts Controversy with Chaz Bono Casting on DWTS

Posted by Dale Buss on August 31, 2011 01:19 PM

ABC has covered, and re-covered, the multifarious demographic spectrum of America with the "stars" it has selected to appear on its Dancing With the Stars reality competition series over the years. It is part of what has made the show so successful as it enters its 13th season on September 19. But arguably, the network has never selected a specific person almost solely because that star is the most appropriate exemplar of a demographic niche.

Until now. With the naming of Chaz Bono, the transgendered offspring of Sony and Cher Bono, as a contestant in its new cast, ABC has crossed an interesting boundary in the roster of non-professional contestants in its continually appealing dance contest.

It has always sought to fill certain categories that variously appeal to parts of its audience, including hard-bodied professional athletes, determined Olympic champions, comedians, and octogenarians such as Cloris Leachman and Buzz Aldrin.

DWTS also has unblinkingly featured openly or presumedly homosexual contestants such as Lance Bass and paired them with the opposite gender. This isn't to say that "identity politics" or any kind of politics at all have been kept out of the show.Continue reading...

brand news

In the News: Hyundai, Visa, KFC

Posted by Dale Buss on April 8, 2011 09:00 AM

In the News

Citi says every single major automaker is a "sell" thanks to Japan supply/disruption issues as Honda faces US slowdown as parts-strapped Toyota cancels overtime at UK plants.

Audi to offer limited-edition “halo” cars to haunt BMW.

Dancing with the Stars faces heat over dancer's Playboy cover.

Dell increases investment in cloud computing.

Expedia plans to spin off TripAdvisor.

Genentech gets help from patients in Avastin fight.Continue reading...

brand news

In the News: AT&T, BP, J&J and more

Posted by Dale Buss on March 30, 2011 09:00 AM

In the News

ABC finds that Dancing With the Stars rates — ahead of President Obama’s Libya speech.

Aldi thrives in opening urban locations in the U.S.

Amazon beats rivals into the cloud.

Apple’s iPad could one day be charged by the human heart.

AT&T sees 4G issues, girds for T-Mobile deal scrutiny.

BP is making death settlements in the Gulf oil spill beginning at $8 million per person.Continue reading...

celebrity brandcasting

Celebranding: Sheen, Bono, Emma Watson and more

Posted by Shirley Brady on March 1, 2011 06:00 PM

Charlie Sheen attracts 500 new followers per second as he gets ready to bring the crazy to Twitter. Update: he tweeted! And uploaded a twitpic in his first tweet, no less. No word on how Naked Juice and Broguiere's Farm Fresh Dairy chocolate milk feel about being Sheen's "choose your vice" stand-ins.

In other celebranding news:

Bono swoops in to address Spider-Man on Broadway woes.

Bristol Palin is writing a book.

Christina Hendricks pitches Vivienne Westwood.

Emma Watson used as lure for Facebook "clickjacking" scam.Continue reading...

red carpet

Oscars Watch: Dove's Brand Manager on DWTS Campaign

Posted by Sheila Shayon on February 28, 2011 10:00 AM

The “Dove Close-up Challenge” had its close-up on last night’s Academy Awards, as actress Jennie Garth, a former Dancing With The Stars contestant, announced the kick-off to a new contest pegged to DWTS and the brand's new VisibleCare Creme Body Wash.

As this is Dove’s third time at the Academy Awards with a user-generated content contest, we spoke with Dove marketing director Rob Candelino about leveraging the Oscars in order to reach its target audience — women.Continue reading...

brand news

In the News: Apple, Groupon, Twitter and more

Posted by Dale Buss on February 28, 2011 09:00 AM

Branding NewsThe King's Speech won four Oscars including Best Picture at the Academy Awards last night, unseating early favorite The Social Network; click here for more coverage.

Apple's iPad 2 rumored to come in white as design guru Jony Ive may return to the UK.

Audi counts on accelerated sales in the US.

Baseball Hall of Famer Duke Snider dies.

Berkshire Hathaway is looking for “more major acquisitions,” Warren Buffett says.

Blackstone wins bidding for U.S. assets of Centro for $9.4 billion.Continue reading...

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