Posted by Dale Buss on February 23, 2015 09:12 AM
The Oscars solidify place as marketing platform with new campaigns by American Express, Cadillac and others debuting during Sunday's 87th Academy Awards, as Dove revived Real Beauty platform with #SpeakBeautiful campaign and Lego stole the show with musical number and brick Oscars.
Honda CEO plans to step down amid airbag furor as Takata faces US fines over recall information requests.
SodaStream hits reset as sales and profits fall.
Apple tops 2015 Brandcameo Awards as #1 product placement in the year's #1 movies.
Coca-Cola promotes bottle's centennial with global campaign that includes a nod back to iconic tune.Continue reading...
Posted by Shirley Brady on December 18, 2014 08:15 AM
Sony cancels The Interview movie release as U.S. officials now believe (others disagree) that North Korea was behind company's cyberhack (and 90 percent of companies vulnerable), while Snapchat CEO reportedly "devastated" by latest email leak.
Carnival signs on for Super Bowl ad, letting the public choose one of four options.
Gap Inc. expands China distribution in deal with Alibaba rival JD.com.
U.S. restores relations with Cuba in boon for travel industry as Russia economic meltdown creates jitters.
Burberry launches last-minute personalized gift service via Twitter.Continue reading...
Posted by Dale Buss on November 14, 2014 09:28 AM
Amazon reaches agreement with Hachette over book sales.
McDonald's plans to open in Kazakhstan after closings in Russia.
Honda returns as official sponsor of the NHL.
Starbucks caught in corporate tax crossfire between EU and Netherlands.
Virgin America prices IPO. Continue reading...
Posted by Dale Buss on October 13, 2014 09:02 AM
Fiat Chrysler Automobiles (FCA) debuts on NYSE today as Marchionne begins last lap at helm.
JCPenney taps next CEO, Marv Ellison, from The Home Depot.
Kmart is dragging down parent Sears and gives free credit monitoring after credit-card data was stolen.
Katy Perry will headline Super Bowl halftime show.
McDonald's tests customized build-your-own burger kiosks in Australia.Continue reading...
Posted by Dale Buss on October 2, 2014 07:14 AM
PepsiCo launches Pepsi True "mid-cal" as new salvo in cola wars, exclusively at first on Amazon.
Netflix books Adam Sandler for four movies while France's Orange plans to market the service in November.
Ford partners with culture brands and publishers to create "road trips" for new Mustang.
Volkswagen, Porsche and Lamborghini roll out plug-in hybrids in Paris.
Tesla hints at timing for unveiling Model "D."Continue reading...
Posted by Dale Buss on September 12, 2014 09:36 AM
NFL faces advertiser questions as pressures mount over Ray Rice scandal and CBS pulls performance by domestic-violence victim Rihanna from beginning of Thursday Night Football telecast as Verizon backs Goodell and pledges to help league build domestic violence awareness program.
Darden Restaurant Group sees activist fund trying to take over Olive Garden's kitchen.
Alibaba may lift price for IPO.
GM issues "stop delivery" order to fix 2015 Chevrolet Corvettes.
Apple miffs iTunes users with U2 giveaway as iPhone pre-orders crash Apple's site.
MORE BRAND NEWS
Burger King is urged by senators to ditch move to Canada in Tim Hortons acquisition.
Dove celebrates 50th anniversary in Canada by refreshing real beauty campaign (above).
eBay changes mind and creates in-app mobile ads.
Esquire promotes male mentorship.
Fiat Chrysler sticks to optimistic view as its Ferrari brand plans to boost output and Jeep nears launch of Italian-made subcompact Renegade.
General Mills creates Chief Creative Officer role as cereal sales keep declining.Continue reading...
Posted by Dale Buss on September 3, 2014 09:09 AM
CVS Caremark rebrands to CVS Health and launches smoke-enders program as it quits tobacco a month early.
Nationwide unifies brand and debuts new logo in Peyton Manning campaign.
Home Depot investigates potential breach of customer data.
Apple denies iCloud breach in celebrity hack and reportedly signs Nordstrom to new payments platform.
Burger King downplays tax-inversion motive for Tim Hortons deal.
MORE BRAND NEWS
Audi sees strong sales growth despite slowdown in Russia and emerging markets.
BuyPartisan app lets shoppers suss out politics behind brands and products.
Chrysler sees August sales rise 20 percent, led by Jeep.
Coca-Cola partners with Keurig Green Mountain on Honest Tea K-Cup packs.
Darden Restaurants shakes up its board with concessions to Starboard.
Dior rolls out new campaign starring a golden Charlize Theron.Continue reading...
Posted by Dale Buss on August 11, 2014 09:16 AM
Amazon halts some movie preorders in dispute with Disney.
GlaxoSmithKline nears clinical trial of ebola vaccine.
McDonald's reported worst monthly sales results in more than a decade as China meat scare whacks results.
Microsoft reignites Mac vs. PC debate in new Surface Pro 3 ad campaign.
NASCAR and sponsors grapple with Tony Stewart weekend tragedy.
MORE BRAND NEWS
adidas faces uphill battle for cool with Nike, which sees Rory McIlroy build acclaim (and justify brand's $200 million bet) with thrilling PGA Open win.
Alibaba cleans up "gray market" for brand-owners including Kering.
Annie's is energized by frozen-food launches.
Apple's Apple University design academy revealed in rare profile.
Aunt Jemima heirs file $2 billion suit against PepsiCo and Quaker Oats.
Bear Grylls backs down in trademark tussle with knife-maker.Continue reading...