Posted by Dale Buss on July 18, 2014 09:06 AM
Amazon launches unlimited books for Kindle and first ad for the Amazon Phone with AT&T.
AbbVie to acquire Shire with $55 billion pharma deal.
Coca-Cola pours billions into Mexico and sees growth in Brazil.
LVMH moves Givenchy CEO to run Marc Jacobs.
Malaysia Airlines plane takedown over Ukraine shocks the world, the aviation industry and AIDS research community.
MORE BRAND NEWS
AB InBev shuffles exec ranks, affecting media and digital.
Adidas North America president remains optimistic.
Bitcoins can’t shake bubble image in poll after 45 percent drop in value.
BlackBerry CMO discusses challenges.
Calvin Klein taps Lara Stone for global #MyCalvins campaign.Continue reading...
Posted by Shirley Brady on July 9, 2014 08:01 AM
Brazil's "nightmare" of a World Cup loss to Germany sets Twitter record as most-tweeted sporting event ever (inspiring endless memes and Mick Jagger-blamefest) as Nike claims ambush marketing victory over official FIFA sponsor Adidas.
Adidas, meanwhile, is wooing Manchester United with US$100 million deal after Nike ends 13-year sponsorship, while GM-owned Europe-exiting team sponsor Chevrolet releases ManU limited edition vehicles for India and auctions off ticket packages.
Apple loses voice recognition patent lawsuit in China, launches "secret" eBay store.
Ellen DeGeneres signs five-year NYC lease as base to launch upcoming E.D. lifestyle brand with Christopher Burch.
Duke University sued by John Wayne's family in bourbon trademark battle.
More brand headlines by sector:Continue reading...
Posted by Dale Buss on June 26, 2014 09:41 AM
Kellogg's opens Recharge Bar with special branded concert from The Roots.
Aereo sees US Supreme Court knock out its props, raising questions about future of broadcast industry innovation.
GM stops selling certain Chevrolet Cruze models for possible Takata air-inflator problem as CEO says recalls will continue. The company plans to close an Opel plant in Germany, as well.
IKEA raises minimum wage at US stores.
P&G aims to change what it means to be “like a girl” with Always campaign.
MORE BRAND NEWS
Carnival foresees end to cheap Caribbean cruises.
Chipotle angers Texas agricultural industry over Australian beef imports.
Darden shifts focus to Olive Garden update.
Del Taco parent is exploring sale of chain.
El Pollo Loco files for $100 million IPO.Continue reading...
Posted by Dale Buss on June 23, 2014 09:17 AM
American Apparel ousted Dov Charney over nude pictures, report says.
Honda, Nissan and Mazda expand recalls of Takata airbag systems.
Starbucks brings made-to-order soda to 16 states and raises prices on drinks and bagged coffee.
Audi draws up EV plans to counter BMW and Tesla, report says.
Thrillist brings online experience to life in New York on second annual Best Day of Your Life.
MORE BRAND NEWS
Ace Hardware renews performance in a big-box world by emphasizing local service.
BMW extends joint venture with Brilliance in China to 2028.
Barbara’s promotes natural snacks and cereals in new campaign.
BNP Paribas nears settlement in US for up to $9 billion.
Bono calls for more brand partnerships with RED at Cannes presentation.Continue reading...
Posted by Shirley Brady on May 16, 2014 09:13 AM
TOP 5 STORIES
As contentious net neutrality proposal gets FCC greenlight, Comcast tightens data limits and firms up new "SpinCo" unit.
Red Lobster is sold by Darden for $2.1 billion.
Pinterest funding round brings valuation to $5 billion.
GM agrees to pay "substantial fine" over switch recall.
Microsoft celebrates Nokia acquisition with stylish brand book, and gets ready to reveal new Surface tablet.
ALSO IN THE NEWS:
Abbot Labs to buy CFR Pharmaceuticals for $2.9 billion.
Barclays stars in London Pride event's first ad campaign.
Cadbury's Dairy Milk touts ice cream in the UK with #freezethejoy push.
CBS unveils plans for 24-hour digital news channel.Continue reading...
Posted by Dale Buss on May 7, 2014 09:12 AM
TOP 5 STORIES
Alibaba files for U.S. IPO that is expected to be record-breaking.
Airbnb hires Coca-Cola's Jonathan Mildenhall as CMO.
Fiat Chrysler five-year plan elevates Chrysler brand, downplays Dodge.
HP invests $1 billion in cloud computing.
Twitter stockholders sold massively as lockup expired; stock price plunges.
MORE BRAND NEWS:
AOL acquires consumer-tracking platform.
Coca-Cola lifts lid on agency bonuses for cutting-edge work and drops "You're On..." tagline for Diet Coke.Continue reading...
Posted by Dale Buss on March 4, 2014 05:41 PM
Darden Restaurants executives have launched a new logo and menu changes at Olive Garden that, they proclaimed, will lead to a "brand renaissance" for the chain as they're rolled out.
But activist investors Barington Capital Group says: Don't bother. They believe Darden should be selling Olive Garden as well as the Red Lobster chain that both they and the company agree should be separated. It feels that Darden should fully focus on its specialty unit that includes rising chains Capital Grille, LongHorn Steakhouse and Yard House to help overcome financial doldrums for the company that have continued for several years.
Darden CEO Clarence Otis made the case to investors this week that he and his executive team can revive a slumping Olive Garden chain at the same time that they bid adieu to Red Lobster, whose customer base has become increasingly promotion-oriented. Olive Garden will get fresh attention instead of the boot.Continue reading...
Posted by Dale Buss on February 21, 2014 09:12 AM
Russell Stover Candies up for sale, price may top $1 billion.
P&G announces major restructuring of marketing, including beauty-division makeover.
Nordstrom sees sales slide continue at its stores.
Amazon launches video ads with Geico, plans set-top box and woos high-profile retailers.
BJ's Restaurants launches mobile ordering and payment.
Banana Republic ads feature real-life unions including a gay couple.
Chick-fil-A chicken sandwich turns 50.
Chobani and other marketers escape LGBT-related backlash for Sochi advertising.
Coca-Cola has "mediocre Pepsi on its heels," Nelson Peltz says.
Darden Restaurants expands into airports.Continue reading...