philanthropy brands
Posted by Abe Sauer on November 10, 2011 03:22 PM
When we last checked, Darren Aronofsky was cashing in on Oscar buzz with Revlon. The Black Swan director teamed with Pharrell Williams for a dramatic ad starring Revlon brand embassador Jessica Biel.
Aronofsky has tweaked his focus a little for his latest ad project.
Teaming with The Meth Project, who worked with digital marketing agency Organic to create a trilogy of ads meant to combat meth abuse in Arizona, Idaho, and Colorado, the ads forego any "above the influence" suggestiveness and go for a frank, smashmouth message of what awaits meth users. Warning: the ads, which wonder "if I had asked…," might be disturbing.Continue reading...
campaigns
Posted by Abe Sauer on June 7, 2011 10:00 AM
Since losing the Oscar for best film for The Fighter, what has director David O. Russell been up to? Forgetting his heartbreak with Ketel One vodka… commercials.
Russell has teamed with the top-shelf booze brand to put together with Brooklyn band Alberta Cross for a new campaign called "Gentlemen, This is Vodka." But he's not the only one. Oscar-nominated director (Black Swan) Darren Aronofsky has followed up his Academy nom with his own ad.
Readers, this is cashing in.Continue reading...
More about: Advertising, Campaigns, Ketel One, Alcohol, Revlon, Beauty, David O. Russell, Darren Aronofsky, Jessica Biel, Pharrell Williams, Music