Lucky Peach is a new, hybrid food journal being published by McSweeney’s.

It’s also an iPad app, created by award-winning chef, the avid tweeter David Chang, of Momofuku restaurant fame in New York, in partnership with writer Peter Meehan, and Zero Point Zero Production, the Emmy winners for Anthony Bourdain's No Reservations series on Travel Channel.

Chang’s next step, on trend for chef entrepreneurs, might have been a eponymous TV show, but instead, Lucky Peach, with the first issue on ramen, marks his choice in a move that bridges old media and new.

For McSweeney's fans, the niche publisher of literary magazines, imprints, and websites founded by writer Dave Eggers, it's also a tasty offering.Continue reading...

Though the long-awaited Spike Jonze/Dave Eggers adaptation of Maurice Sendak's modern childhood classic, Where The Wild Things Are, narrowly topped the weekend's box office, reaction from kids and parents has been mixed, as CNN reports, with many parents finding it "joyless" and some young children in the ostensible target market bored.

And as brandchannel's Jim Thompson notes in this week's brandcameo report, the film is certainly a bust when it comes to product placement:

Considering that the majority of the film takes place in the forests and deserts of Max’s creative mind, few opportunities for product placements arise. The beginning of the movie, however, includes a scene where Mazzola is clearly noticeable on the kitchen table. Also, Lego products decorate Max’s bedroom and underscore his affinity for invention and playfulness. The most prominent brandcameo is by Max’s black Converse All-Star lowtop sneakers, which are seen in many scenes throughout the film.Continue reading...