Ford's Hello, Again project for the relaunched Lincoln brand and its new MKZ model was promoted with a new commercial, above, that premiered during the Grammy Awards broadcast on CBS Sunday evening. The description:

"We revisited our 90-year history of making automobiles to introduce the Lincoln Motor Company. We filtered our past greats through a fresh vision to say, 'Hello, Again' to the luxury motorcar. But we haven't stopped with automobiles. With 'Hello, Again' we'll commence a series of projects with artists who share our vision of reimagination. And along with you, watch as they explore familiar territory to return with original creations we’ve never met before."

Celebrating the art of sound, the Lincoln brand invited musician Beck (a master of reinvention himself) and director Chris Milk to reimagine the composition of David Bowie's classic tune, "Sound and Vision." The Feb. 6th recording session involved 167 musicians playing a set list from a series of rotating platforms, creating a 360-degree immersive event for a "new digital experience" as the audience (including Australian musician Sia) circled the performance.Continue reading...

In addition to featuring a Who's Who — including The Who — of British music (Annie Lennox, Ray Davies, the Spice Girls, George Michael, Madness, Blur), the closing ceremony of the London 2012 Summer Olympic Games paid tribute to British fashion brands.

The models hitting the Union Jack-shaped stage: Kate Moss (above) and Naomi Campbell in Alexander McQueen, Lily Donaldson wearing Vivienne Westwood, Stella Tennant in Christopher Kane, model/singer Karen Elson in Burberry, Lily Cole sporting Erdem, Georgia May Jagger (the offspring of fashion/music royalty Mick Jagger and Jerry Hall) wearing Victoria Beckham (a double brandcameo for the Spice Girl turned designer), Jourdan Dunn (Jonathan Saunders with headwear by milliner Stephen Jones) and David Gandy wearing Paul Smith.

The soundtrack: David Bowie's Fashion, of course. Bowie couldn't be included in the musical portion from the ceremony as he hasn't performed live since 2006.Continue reading...

LVMH Moet Hennessy Louis Vuitton is sponsoring a first of its kind concert performance tomorrow (Dec. 3rd) at Carnegie Hall in New York — an ode to the city's elevated train track, the High Line, which opened to great acclaim last year. 

Ryan Francis, a gifted young Juilliard grad from Brooklyn, will premiere The High Line, his winning composition in a prize sponsored by LVMH and the American Composer's Orchestra to create a Greener New York City-inspired sonic branding for the park. If Gershwin's Rhapsody in Blue defined Manhattan (the place and Woody Allen movie) of old, then think of this as a modern-day Rhapsody in Green.

How did Francis create the aural experience and evoke the audio essence of the High Line experience?Continue reading...

This mash-up of memorable (and mandatory) five-word acceptance speeches heralds the 15th annual Webby Awards call for entries.

The Webbys announced “it is expanding its mission to reflect the profound impact apps and the mobile Web are having on advertising, branding, and marketing.” There’s a new suite of categories for handheld and tablet devices and new Academy members include Yelp.com CEO Jeremy Stoppelman, UrbanDaddy CEO Lance Broumand, and Thrillist co-founder Ben Lerer.Continue reading...