sports in the spotlight

London 2012 Watch: Tube Map Honors Olympic Legends

Posted by Mark J. Miller on April 2, 2012 02:06 PM

If the Tube system in London confuses you already, you might want to skip heading to England for the Olympics this summer. Just to confuse you a little more, a new map has come out of the Underground with 361 station stops renamed for Olympic greats.

The map is being sold on Transport for London's website prior to the 2012 Summer Games. Each subway stop of the London Underground Olympics Legend map is "renamed" for athletes from different sport, so one is all swimming while another is all track and field. The map was designed by former BBC sports journalist Alex Trickett and sports historian David Brooks.

The duo chose an American athlete to represent the main Olympic venue's stop: swimmer Michael Phelps, whose 14 gold medals make him the most successful Olympian of all time. The station nearby is Cassius Clay, named for the famed boxer who fought in the 1960 Olympics of Rome and won gold before changing his name to Muhammad Ali. Longtime rivals Roger Federer and Rafael Nadal are next to each other, with Fed getting the bigger tube stop.Continue reading...

political brands

No Labels: Not Left. Not Right. Not No Logo.

Posted by Dale Buss on December 14, 2010 04:00 PM

Move over, Naomi Klein: There’s a new effort afoot to obliterate brands.

But unlike the “No Logo” initiative targeting corporate brands that the liberal activist and writer launched a few years ago (or the apparel brand), this new campaign — called “No Labels” — is an attempt to obviate the need for political brands.

It boasts an anthem by Akon. It also has about as much chance as Klein’s anti-branding efforts to actually succeed.Continue reading...

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