Bergdorf Goodman Taps YouTube Talent

Bergdorf Goodman promotes their holiday 2010 windows with a teaser (see more after the jump) featuring a musical track from a Web-bred talent, Audrianna Cole.

The brand discovered the teen phenom from Oregon the same way her burgeoning fan base did: by word of mouth on MySpace and YouTube, as she has yet to release an album, although one is now in the works. "Everything we do is meant to startle," says Bergdorf's visual director, David Hoey, a musician himself.Continue reading...