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branded content

Branded Content Watch: Comedians, Comic-Con and Getting Quirky Edition

Posted by Abe Sauer on July 25, 2014 07:43 PM

Disruption, Beer Edition: Saturday Night Live alum Fred Armisen is no stranger to working with advertisers. His cult hit IFC network show Portlandia has a partnership with Subaru. But now Armisen has partnered with Heineken in a campaign called "Routine Interruption" which sees the comedian cold call unsuspecting people on a pay phone (and follows on the brand's campaign featuring Neil Patrick Harris). It's a quirky idea, but will it help sell beer?Continue reading...

brand bites

Brand Bites: Old Spice Man Video-Bombs Other Commercials

Posted by Abe Sauer on February 3, 2012 11:46 AM

Old Spice Man is back — this time, it's Terry Crews — in a trio of commercials directed by comic writers Tim Heideker and Eric Wareheim from Tim and Eric Awesome Show, Great Job! 

Crews video-bombs other P&G brand spots: for Charmin, Bounce and, for fun, a vending machine full of snacks.Continue reading...

celebrity brandcasting

David Lynch Makes His Own Damn Good Coffee

Posted by Abe Sauer on April 28, 2011 03:00 PM

Odd as it may sound, coffee fanatic David Lynch has his own brand of coffee, which comes in three blends (House Blend, Espresso, and French Decaf) and uses organic, fair trade beans. 

The director, whose Twin Peaks made "damn good coffee" a catchphrase, naturally directed the above spot for his coffee and it's, well, perfectly on-brand for the king of quirk. (How Mattel feels about Barbie appearing in it is another matter.)

It's also, it seems, a damn good coffee. According to the UK distributor, a portion of the sales are being donated to the David Lynch Film Scholarship Fund at the American Film Institute.

celebrity brandmatch

Strange Brew: Roasting Celebrity-Branded Coffees

Posted by Abe Sauer on December 21, 2010 02:00 PM

Everyone knows celebrity brand licensing for perfumes is a huge business, especially during the holiday gift-giving season. Even dead celebrities are serious earners when it comes to licensed perfumes.

But what about those looking to give a celebrity-branded gift to a friend whose olfactory senses reject perfumes? How about coffee? We're not talking about collaborations, such as the band Wilco's teaming with coffee brand Intelligentsia. Or the myriad celebs spotted daily with a Coffee Bean & Tea Leaf Extreme Ice Blended to go.

We're talking name-brand coffee. A recent LA Weekly piece pointing out the new Rob Zombie-branded coffee prompted us to put together a list of celebrity bagged beans for the caffeine-head.Continue reading...

branded entertainment

Dior Gets Wild At Heart

Posted by Abe Sauer on May 20, 2010 04:32 PM

Director-artiste David Lynch would like to point out that despite calling product placement "f**king bulls**t," his latest film for Dior is a straight commercial, not a product placement. Lynch made this distinction clear some time ago during a panel discussion, saying, "I do, sometimes, commercials to make money."

Not that the 12-minute short film Lynch has created around Shanghai and Marion Cotillard's considerable charms (and Dior's latest handbag) comes across as a shallow money-making endeavor.Continue reading...

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