Posted by Sheila Shayon on August 1, 2012 11:41 AM
As a top sponsor of Team USA, AT&T’s "My Journey" campaign highlights the path to the London 2012 Olympics for eight athletes, along with the mobile apps and content that helped get them through rigorous training. Condensed versions of the profiles are now running as commercials during NBC's primetime coverage of the Summer Games across America.
Fans can download each athlete's favorite app, such as gold medal-winning swimmer Ryan Lochte's favorite SuperMonkey Ball 2, song (Lochte picked "American Star" by Lil Wayne) and an item for a sweepstakes (Lochte signed a skateboard), now through August 14th.Continue reading...
Posted by Shirley Brady on July 2, 2012 06:55 PM
Coca-Cola US today released it latest London 2012 Olympics Commercial: "Support Our Athletes." As part of the campaign, Coke is featuring an "eight-pack" of American athletes — Shawn Johnson, Henry Cejudo, Alex Morgan, John Isner, David Boudia, David Oliver, Marlen Esparaza, and Jessica Long — in a My Coke Rewards Olympics contest.
Johnson, who retired from gymnastics on June 3rd, was featured in her own Coke spotlight video (see below) two weeks ago and will be covering the Summer Games as a "correspondent" for another of her sponsors, P&G, which last week announced a grant of $75,000 for youth sports development in U.S. gymnastics .Continue reading...