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Next week, starting June 21st, the either very brave or very stupid David Perez is going to the Cannes Advertising Festival, but with a peculiar mission. In a Subservient Chicken-like social media experiment dreamed up by his boss at Leo Burnett in Chicago, Perez will obey the 24/7 dictates and whims sent to his Twitter account (@davidondemand). The Chicago Sun-Times calls it a "stroke of unbridled tastelessness" — what say you?