Coming to Vegas: Nobu Expands Brand With First Hotel

For decades, new Las Vegas hotel/casinos have been incredibly over-the-top and, let's face it, garish: a pyramid, a pirate-themed one, a mini re-creation of New York City, King Arthur’s castle, the list goes on. But now a casino is heading in the opposite direction by leveraging the Nobu brand to attract a new clientele.

Nobu Hospitality partners including Chef Nobu Matsuhisa, Robert De Niro and Meir Teper, along with designer David Rockwell and principals from Caesars Palace, held a press conference this week at the original Nobu in New York City to reveal the concept for the world's first Nobu Hotel, set to open in Las Vegas late 2012.

The design for the Nobu Hotel at Caesars Palace looks to bring the zen palate of Nobu restaurants to life — an oasis for well-heeled high-rollers to calm their nerves and enjoy the good life after making (or losing) more cash at the city’s many gambling tables.Continue reading...