brand news

Brand News: Tata, Axe, Uber and more

Posted by Dale Buss on August 12, 2014 09:41 AM


Tata launches new airline Vistara on social media as Jaguar, Land Rover sales boost business

Chiquita bananas brand sparks bidding war.

Axe goes celibate in ad for new scent.

Uber goes after Lyft and vice versa as they seek to supplant taxi industry.

Robin Williams dies of suspected suicide at age 63 as brands and fans pay tribute and ABC News apologizes.


Aereo could survive on new Senate proposal. 

Alibaba poses problems for bankers with IPO.

Alitalia and Etihad Airways finalize investment deal for reinvigorated Alitalia. 

Amazon and Disney dispute more than pricing as new Fire Phone ads tout Firefly technology.Continue reading...


Target Prepares for Canadian Launch This Week

Posted by Reneé Alexander on March 4, 2013 04:21 PM

After playing coy about its exact launch dates in Canada, Target has confirmed it's opening the first of its Canadian stores this week. Residents in three communities (Guelph, Fergus and Milton) west of Toronto will be able to check out the launch trio of Target Canada "pilot stores" that will open at 8 a.m. on Tuesday, part of the first wave of 24 stores soft opening this month in Ontario. As Target's press release puts it,

Like the majority of Target locations opening in Canada, the pilot stores feature a licensed Starbucks, as well as an in-store pharmacy designed to provide guests with superior patient-centered healthcare. “The Target team is excited to open these test locations as we put the finishing touches on our stores, assortments and inventory,” said Tony Fisher, president, Target Canada. “We look forward to delivering on our Expect More. Pay Less. brand promise and providing an outstanding shopping experience as we approach our grand opening in early April.”

The move kicks off the Minneapolis-based retailer's opening of up to 135 locations in former Zellers locations across Canada, 124 of those locations opening their doors this year. Target had said publicly it will start having soft store openings in March but it hadn't given exact dates or specific locations. In advance of this week's opening drive, the brand is practically building snowmen (see a recent Facebook cover image, above), drinking maple syrup straight from the bottle and painting its face at hockey games.

The retailing giant has been on an awareness-building campaign for its highly-anticipated arrival since late last year, one that is expected to ignite an all-out battle for consumers not seen since Walmart stormed the 49th parallel in 1994 with the acquisition of 122 Woolco stores.Continue reading...

brand news

In the News: Apple, Samsung, Taco Bell and more

Posted by Dale Buss on February 20, 2012 09:03 AM

In the News

Angry Birds is heading to space.

Apple threatens to sue China's Proview over iPad trademark dispute.

Boeing competes for Asia orders worth $10 billion.

Danone and Nestle work to overcome antitrust obstacles in their bids for Pfizer infant-nutrition unit.

David Yurman and other brands see uptick in sales of men's accessories.

Fiat retunes U.S. marketing after 2011 problems while erstwhile spokeswoman Jennifer Lopez turns to lots of other brand deals.

Google launches Latitude Leaderboards, puts Foursquare on notice.Continue reading...


Urban Outfitters Says "I Do" to Bridal Expansion

Posted by Mark J. Miller on February 14, 2012 10:11 AM

One of the first things Ted Marlow is getting to do as the new CEO of Urban Outfitters is spend some time thinking about brides. The Philadelphia-based apparel retailer started selling wedding clothes online a year ago — on Valentine's Day 2011 — and opened its first bridal shop, called BHLDN, last summer in Houston.

Now, the Chicago Tribune reports, it has just opened a second BHLDN store, in the Windy City, and it “resembles a 19th century European townhouse with 15-foot ceilings, grand windows and a spiral staircase with wood risers and travertine treads."

If this all sounds way old-school, don't forget the Urban Outfitters sensibility (meaning BHLDN's bridal fashions are bohemian and vintage-inspired) and target demographic (hip women in the 20's and 30's). Its second bridal store embodies that slightly rebellious, hip chic, including iPod docking stations in the dressing rooms so shoppers can listen to their own tunes while decking themselves out in bridesmaid dresses and wedding gowns.

Is building out a bridal business, as a separate brand no less, a smart move? The Trib points out that the retailer isn’t alone in saying "I do" to the concept.

“J.Crew was among the first chain stores to spot an opportunity to sell bridesmaid dresses, introducing its collection online in 2004 and opening its first free-standing bridal boutique in 2009 in Manhattan.” Ann Taylor, White House/Black Market, Nordstrom, Costco, and Target are other U.S. retailers who have made similar efforts.

Marlow, who spent nine years as brand president of Urban Outfitters, left the company in 2010, but took his place behind the big desk on Feb. 6th after former CEO Glen Senk resigned to take over the same role with David Yurman.

“This is a blast from the past that is giving investors hope that prior management that was successful will bring success back,” Randal Konik, an analyst at Jefferies & Co. in New York, told Bloomberg. “In our view there are still challenges from slowing growth and rising competition.”

Outfitters, Inc., the parent company of Urban Outfitters and Anthropologie, among others, had a 9% increase in net sales to $731 million in the fourth quarter of fiscal 2012, Reuters reports.

mobile marketing

Brands Go Mobile for a Piece of $17.6B Valentine's Day Spending

Posted by Sheila Shayon on February 13, 2012 05:07 PM

While Starbucks is updating its Cup Magic app for an augmented reality spin to Valentine's Day in the West, in China it's partnering with Jiepang, a social check-in service, for last-minute Valentine’s dates via a mobile app (see above) and in-store postcards.

Any check-in (in select parts of China) will earn a blue or pink Valentine’s badge which garners two free cups of coffee by purchasing a Starbuck’s reward card. A handful of lucky winners will be eligible for one of 520 Nokia N9 phones, while everybody gets a shot at a coffee date.

A whopping $17.6 billion in Valentine’s Day spending is projected for this year, with NRF’s 2012 Valentine’s Day survey by BIGinsight estimating that 62.2% of online shoppers plan to spend on loved ones (including pets) as follows:Continue reading...

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