brand news

Brand News: The Oscars, Coca-Cola, Honda and More

Posted by Dale Buss on February 23, 2015 09:12 AM


The Oscars solidify place as marketing platform with new campaigns by American Express, Cadillac and others debuting during Sunday's 87th Academy Awards, as Dove revived Real Beauty platform with #SpeakBeautiful campaign and Lego stole the show with musical number and brick Oscars.

Honda CEO plans to step down amid airbag furor as Takata faces US fines over recall information requests.

SodaStream hits reset as sales and profits fall.

Apple tops 2015 Brandcameo Awards as #1 product placement in the year's #1 movies.

Coca-Cola promotes bottle's centennial with global campaign that includes a nod back to iconic tune.Continue reading...

bc q&a

Aflac Hits the GRAMMYs Red Carpet: Five Questions with CMO Michael Zuna

Posted by Dale Buss on February 8, 2015 07:35 PM

Aflac Duck Grammy Awards 2015

Aflac likes to keep Americans on their toes about what the disability-insurance brand might do next, and now the brand is continuing its mold-breaking ways with its biggest and most integrated marketing effort to date.

The campaign, which includes activations at the 2015 GRAMMY Awards and the Daytona 500 auto race, is built around a new Aflac benefit called One Day Pay, which allows the company to receive, process, approve and disburse payment to policy-holders for eligible claims within just one business day.

It's "our way of saying that no matter what gets in your way, trips you up or slows you down, getting claims processed and paid won't be one of them," said Dan Amos, CEO, in a press release. The campaign thus emphasizes speed and efficiency in a tangible way around viewing live events such as the GRAMMYs or the Daytona 500.Continue reading...

brand news

In the News: KFC, Barnes & Noble, IKEA and more

Posted by Dale Buss on February 25, 2013 09:07 AM

In the News

"Argo" wins Oscar for Best Picture as 85th Academy Awards widely distribute recognition among films, actors and others, while The Onion runs into critical barrage over tweet about young actress.

KFC launches campaign in China after an antibiotics scandal damaged the brand.

IKEA withdraws Swedish meatballs from store restaurants in 14 European countries on horsemeat scare.

Barnes & Noble chairman mulls buyout that could split it in two and put B&N's Nook e-reader up for sale.

BP may be closing in on a settlement as spill trial nears.

BYD targets electric-vehicle sales.

Darden warns of sales declines at its restaurant brands including Olive Garden.Continue reading...

brand news

Brand News: NASCAR PR Crisis, Dish Network Daytona 500 'Memoriam' TV Ad

Posted by Shirley Brady on February 24, 2013 11:06 AM

NASCAR brand refresh thwarted by P.R. crisis and YouTube takedowns after Saturday's fan-injuring accident during Nationwide race, while Danica Patrick is poised to make history as first female driver in pole position at Daytona 500. Dish Network, meanwhile, released "Memoriam" Daytona 500 campaign yesterday for its Hopper ad-skipping feature, a campaign that Fox has refused to run and Dish is trying to circumvent.

Microsoft joins list of hacked brands as Internet Explorer 11 rumored and Toyota Racing creates trackside app for Microsoft Windows 8.

Huawei unveils "Make it Possible" global branding campaign for Ascend P2 at Mobile World Congress, where Orange unveils own-brand 4G smartphone.

Coca-Cola forms major co-branding partnership in the Middle East.

Donald Trump tells the Financial Times his brand is worth $8 billion.

Dunkin' Donuts tops Brand Keys loyalty index for seventh straight year.Continue reading...

ad watch

NASCAR Ready to Accelerate Its Brand with New Campaign

Posted by Mark J. Miller on February 21, 2013 04:36 PM

NASCAR’s premier race, the Daytona 500, kicks off this weekend and the public’s interest has been piqued by the fact that Danica Patrick earned herself the pole position at the front of the race, becoming the first woman to ever do so.

That extra bit of interest couldn’t have come at a better time for NASCAR, which is unleashing a new marketing campaign this week to help it re-engage with its current fans and hopefully rope in a few more.

It will feature nine new commercials, radio and print ads and, of course, “digital engagement." The spots will feature more than two dozen of its drivers and be broadcast in both English and Spanish, according to a company release. Continue reading...

brand news

In the News: Volt, Oreo, Starbucks and more

Posted by Dale Buss on March 6, 2012 09:04 AM

In the News

Apple stock price looms large as iPad 3 (aka iPad HD) debut nears, and the company is sued by a firm that has a patent deal with Microsoft.

Boston Beer expands beyond Sam Adams.

BT and TalkTalk lose case against UK's anti-piracy legislation.

Chevy Volt woes may take solace from Toyota Prius.

Dunkin' Donuts brings pork doughnuts and LeBron James to China.

GM and Peugeot cement alliance.

Geneva International Auto Show opens amid slump in European car sales as Volkswagen shows off a Bentley concept SUV.

Jack Daniels opens "drinking school" with Zac Brown Band.Continue reading...

sports in the spotlight

NASCAR Reveals Dale Earnhardt Jr.'s Mountain Dew Branding

Posted by Mark J. Miller on September 21, 2011 05:08 PM

NASCAR legend Dale Earnhardt Jr. has been driving around (and around and around) in a car that has the name and logo of PepsiCo's sports drink Amp Energy plastered all over it, but AMP owner and Earnhardt sponsor PepsiCo is switching out the brand it's featuring.

After four years of Amp being his main sponsor, Earnhardt Jr. will sport Diet Mountain Dew’s name and logo on his car for 16 races next year, starting with the Daytona 500.

Today, NASCAR unveiled his updated racing uniform and his 2012 #88 Diet Mountain Dew / National Guard Chevrolet on ESPN's SportsCenter, and posted the pics on the brand's Facebook page.

“Pepsi has the rights to 20 races as sponsor, and the brand shift is expected to relegate Amp to an associate sponsor for 16 races,” ESPN's website notes. “Amp would be the primary on four races.” The new car will make its first appearance on the racetrack at next’s years Daytona 500.

One year remains on Pepsi’s deal with Earnhardt, who recently signed a five-year contract extension with Hendricks Motorsports. 

Click below to see images of his newly painted car.Continue reading...

brand news

In the News: Egypt, NFL, Obamacare and more

Posted by Shirley Brady on January 31, 2011 06:15 PM

Brands to Watch

NBC Nightly News with Brian Williams broadcasts live from Cairo today, as Egyptian military vows no firing on protesters. Oil and gas industry observers are watching closely; and Wael Ghonim, Google's head of marketing for EMEA is missing in Egypt. YouTube is also streaming Al Jazeera's English feed, while Google has teamed up with Twitter to enable speak-to-tweet service in Egypt.

NFL commissioner and players' union head meet for latest round of contract negotiations.

US federal judge tosses out President Obama's healthcare reform legislation (aka Obamacare) as unconstitutional.

US airlines brace for monster snowstorm.

Boeing said to have received improper subsidies, in WTO ruling.Continue reading...

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