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luxury watch

Hautel Check-In: Luxury Labels Extend Brands to Hotels

Posted by Barry Silverstein on June 21, 2012 12:09 PM

Maybe we haven't seen the return of the roaring global recovery everyone has hoped for. The U.S. economy is sputtering, and the European continent isn't looking very bullish at the moment. But none of this seems to be terribly concerning to the luxury hotel market. There has been a spate of recent openings — hotel extensions of luxury brands — to prove it.

Bulgari, which operates a luxury hotel in Milan, a luxury resort in Bali, and restaurants in Tokyo, has just opened the doors of its fourth Bulgari Hotel, with its latest five-star property opening in a chi-chi pocket of London.

Located in the city's prestigious Knightsbridge section, its well appointed rooms (such as the one above) are opening just in time to take bookings for the London 2012 Olympic Games. Bulgari gushes about the property: "It is a perfect expression of the Bulgari aesthetic of timeless glamour. Innovative artistry and a lavish use of precious marble and silver blend harmoniously, exuding an understated elegance. The quality of the service, magnificent elements such as the spa, pool and private screening room, and the distinguished location beside Harrods and Hyde Park all contribute to an uncompromising sense of excellence."Continue reading...

brand news

In the News: CEO Stumbles, a Well-Lit Kindle, Facebook IPO Frenzy

Posted by Dale Buss on May 15, 2012 08:50 AM

In the News

Best BuyJPMorganYahoo CEO stumbles put ethics and mismanagement in the spotlight. JPMorgan closes ranks around embattled CEO Jamie Dimon as mega-loss is probed; and Yahoo's interim CEO Ross Levinsohn reportedly close to getting role permanently.

Amazon reportedly prepping front-lit Kindle for July.

Facebook eyes historic $12 billion to $15 billion IPO windfall and up to $104 billion valuation.

Activision Blizzard goes back to the future for new games.

Apple plans iCloud upgrade, and thinner laptops with Intel chips.

Baidu enters China's crowded low-cost smartphone market.

BMW touts "ultimate service" in new campaign.

Budweiser strikes deal with Jay-Z for annual concert.Continue reading...

app watch

Digital Watch: De Beers App Makes Diamonds a Retailer's Best Friend

Posted by Barry Silverstein on April 26, 2012 03:03 PM

Long associated with engagement and wedding rings, diamonds may be a girl's best friend. But De Beers, the brand name most closely associated with the coveted stone, aims to make diamonds a retailer's best friend too, with its new iPhone/iPad app.

The De Beers Bridal App allows consumers to review a complete collection of wedding day jewelry, choose an engagement ring and matching wedding band, view videos to get expert information on how to choose diamonds, and go behind the scenes of De Beers' diamond selection, design, and craftsmanship. Leveraging the power of social media, the app encourages the consumer to select their favorites and share them with friends. The consumer can also sign up to receive emails from De Beers.

In a nice touch that will keep retailers happy, the app also offers up the retail locations closest to the user who sell De Beers jewelry and enables the consumer to make an appointment as well as locate the retailer on a map. While the consumer can "arrange a viewing" on the De Beers website, store locations are limited to a few major retailers in key cities.Continue reading...

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

brand news

In the News: Groupon, DeBeers, MF Global & more

Posted by Dale Buss on November 4, 2011 08:55 AM

In the News

Groupon prices IPO as executives see hope in parallels to Amazon.

DeBeers now controlled by Anglo American.

MF Global Holdings CEO Jon Corzine resigns amid firm's implosion.

AMD to cut 1,400 jobs.

Apple fights discounts tooth and nail.

Church's Chicken focuses on family in new ads.

Columbia Sportswear uses outerwear "anti-spokesperson."

FOX to push envelope (and advertisers' buttons) with Glee episode featuring sex between gay teens.Continue reading...

social media watch

Why Permitting Comments Boosts Facebook and Brands

Posted by Mark J. Miller on June 13, 2011 10:00 AM

How to use social media is still a mystery for some brands, especially luxury brands. As one recent study reveals, one in five luxury brands on Facebook still don’t allow their fans to comment on their Wall.

That’s all scheduled to change this August when Facebook says it will require branded FB pages to allow comments, a move the site has already promoted to pharma brands — a change that could help the social network better engage users, especially as its growth rate has slowed for the second straight month.

L2 recently studied 100 luxury brands on Facebook in such categories as beauty, auto, fashion, spirits and Champagne, and jewelry. Companies that asked for fans to comment ranked higher on an engagement scale than the ones that didn’t encourage such behavior, the study found.Continue reading...

lap of luxury

De Beers Sparkles in 3D

Posted by Barry Silverstein on July 12, 2010 11:30 AM

De Beers, which controls about 40 percent of the rough diamond market, took a nasty beating during the global recession. But now the world's leading producer of the desirable gem is seeing some reason for cautious optimism.

De Beers showed promising results in the first half of 2010 and "a much healthier balance sheet," according to Reuters, but the company is far from declaring a complete recovery of its own.

That's why De Beers wants to keep its diamonds top-of-mind with upscale consumers. With Asia remaining one of the world's legitimate areas for growth in luxury items, De Beers is using Tokyo's Isetan department store windows to create a pioneering exhibit called "The Art of Diamond Jewelry."Continue reading...

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brand news

In the News: It's Fun to Stay at The Y (Not MCA)

Posted by Shirley Brady on July 12, 2010 09:00 AM

In sad news for the Village People, the YMCA follows KFC, NPR and AARP in formally adopting its acronym and shedding three letters to become just the Y. Individual branches will still be known as "The YMCA of ____." (Update: Village People respond, more details here.)

BP shares rise on news it's making progress on oil spill containment but not making promises — and that it's rumored to be in talks to sell assets to Apache, and facing a possible ExxonMobil takeover bid. Louisiana is pitching BP on a scheme to get unemployed commercial fishermen back on the job.

Spain's octopus-predicted triumph over the Netherlands in the World Cup final drew Nelson Mandela to the closing ceremony while Uruguay's Diego Forlan won the Adidas Golden Ball (not the unpopular Jabulani) for individual achievement. A likely terrorist attack in Uganda killing at least 60 World Cup fans marred yesterday's celebrations.Continue reading...

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