Posted by Barry Silverstein on March 8, 2011 11:30 AM
It's getting to the point where one might consider LVMH the European Union of brands.
The French conglomerate, which legitimately calls itself a "world leader in luxury goods," owns 60 upper echelon brands, many of which have the kind of global cachet most brands can only dream about. These brands accounted last year for more than 20 billion euros in sales and 3 billion euros in profit.
The LVMH stable includes Dom Perignon, Krug and Hennessy in wine and spirits; TAG Heuer and DeBeers in watches and jewelry; Celine, Givenchy and Louis Vuitton in fashion; Christian Dior, Emilio Pucci and Fendi in perfumes and cosmetics; and beauty products purveyor Sephora in specialty retailing.
Add the one billion-euro Italian luxury jewelry brand, Bulgari to the list, acquired this week by LVMH.Continue reading...
Posted by Barry Silverstein on August 26, 2010 05:30 PM
While digital technology has revolutionized how we use the Internet, television and cell phones, it is increasingly playing an important role in the way retailers attract customers to their stores.
Last month we reported on two interesting developments in Japan — DeBeers' 3D store windows and Minority Report-style two-way billboards being tested in Tokyo — but that's just the tip of the digital iceberg.
Retailers are incorporating a wide range of digital interactive technologies into the store experience, believing that consumers are looking for engaging experiences that resemble what they can achieve online. Some of these technologies, such as the virtual mirror (above) being tested by L'Oreal, are beginning to pay off the promise of virtual reality.Continue reading...
Posted by Sheila Shayon on May 10, 2010 10:35 AM
"See something, say something." Simple, catchy and, it turns out, very, very effective.
The recent containment of the potential bomb debacle in Times Square was due in part to citizen action—spotting a suspicious SUV and promptly alerting authorities—as a result of New York's ubiquitous anti-terrorism slogan.
The slogan, part of the New York Metropolitan Transportation Authority’s security campaign, went into effect post-9/11 to encourage the public to report unattended packages and suspect behavior on public transport.
Credit for "If you see something, say something," goes to Korey Kay & Partners, the MTA's ad agency, whose CEO Allen Kay drew his inspiration from an earlier war's public education campaign—"Loose lips sink ships"—which came out before he was born.
Instead, says Kay, think of the MTA campaign as "Loose lips wanted." Continue reading...
Posted by Brandchannel Staff on April 26, 2010 06:31 PM
3M's iconic Post-it brand breaks out the birthday cake.
AstraZeneca settles drug marketing case for $520 million.
Batman is getting a family-friendly makeover.
Belvedere vodka's limited-edition Matthew Williamson-designed caftan costs a cool $1,540.
Caterpillar is back in the black.
Crocs, aiming at well-heeled shoppers, is opening a store in New York's Soho area.
DeBeers says the world's diamond supply is running out.Continue reading...
can't buy me love
Posted by Sara Zucker on February 11, 2010 10:04 AM
Valentine's Day is on Sunday and DeBeers wants to remind consumers of the importance of love. Actually, it wants consumers to remember the importance of love, and then drop everything.
The jewelry company has collaborated with JWT on a social-networking website that enables consumers to broadcast lovelorn webcam messages to significant others.
Sally Morrison of JWT explained, “This is a greater embrace of social media for DeBeers and a huge step for us in engaging people about what love means in this particular digital environment."
The site also features a collection of short films produced by JWT, which follow nine lovers on quests to surprise their special someone – a savvy attempt to connect with emotional shoppers searching for the perfect gift.Continue reading...
close of business
Posted by Sara Zucker on February 9, 2010 06:21 PM
Despite poor U.S. sales, McDonald's has done well overseas. [WSJ]
McDonald to shut down, refurbish, and rebuild its Japanese locations. [Daily Finance]
On its 6th anniversary, Facebook gives users another redesign. [Boston Herald]
DeBeers wants shoppers to "drop everything for love" on Valentine's Day. [Brandweek]
Posted by Stephanie Startz on December 7, 2009 08:13 AM
Nike's future includes focus on digital, boosting brand profile of holdings. [USA Today]
Wells Fargo will close some Wachovia branches, rebrand others under Wells. [SF Chronicle]
Chevron will withdraw from select markets along the East Coast. [CS News]
DeBeers sees a 99% profits decline, 50% production fall. [Guardian]
Could a consumer guide lead to a recall of the Zhu Zhu Pets? [CS Monitor]
Apple to buy cloud-based music streaming service Lala. [NY Times]
(More headlines: GM, online sample sales, Chiquita.)Continue reading...