At the Movies: Pom Wonderful Gets the Shaft In New York

Love product placement? Live in New York? Coming soon, the Big Apple is one of a handful of cities that will screen Morgan Spurlock's documentary, The Greatest Movie Ever Sold.

Curiously, and probably to Pom Wonderful's dismay, the deal Spurlock struck with the pomegranate-based brand to name the film Pom Wonderful Presents: The Greatest Movie Ever Sold has not translated, so far, to theater promotions.

Does this somehow void the deal? Who knows. Maybe Spurlock will fill us in when we finally get that interview he promised us.

In the meantime, what's new in product placement in the US and beyond?Continue reading...