brand news

Brand News: Tata, Axe, Uber and more

Posted by Dale Buss on August 12, 2014 09:41 AM

TOP STORIES

Tata launches new airline Vistara on social media as Jaguar, Land Rover sales boost business

Chiquita bananas brand sparks bidding war.

Axe goes celibate in ad for new scent.

Uber goes after Lyft and vice versa as they seek to supplant taxi industry.

Robin Williams dies of suspected suicide at age 63 as brands and fans pay tribute and ABC News apologizes.

MORE BRAND NEWS

Aereo could survive on new Senate proposal. 

Alibaba poses problems for bankers with IPO.

Alitalia and Etihad Airways finalize investment deal for reinvigorated Alitalia. 

Amazon and Disney dispute more than pricing as new Fire Phone ads tout Firefly technology.Continue reading...

sip on this

MilkPEP Campaign Taps Olympic Athletes to Boost Chocolate Milk's Image

Posted by Dale Buss on December 16, 2013 02:43 PM

Focusing on chocolate milk as an athletic-recovery drink has been one of the best things the US fluid-milk industry has done since pasteurization. And now MilkPEP, the marketing arm of American diary processors, is putting the tasty treat at the center of a new Olympics-themed promotion campaign.

"Built With Chocolate Milk" enlists partnerships with the US men's hockey and women's ski-jump teams as the Sochi Winter Olympics nears in February. Part of the "Refuel: Got Chocolate Milk?" campaign that the Milk Processors Education Program (MilkPEP) initiated recently, the chocolate-milk effort won't rely on the group's famous "Got Milk?" mustache gimmick but, instead, will focus on the scientifically verified efficacy of chocolate milk for athletes.

"Our new Built With Chocolate Milk advertising highlights how chocolate milk helps the world's best athletes and everyday athletes, alike, recover after exercise," Miranda Abney, a marketing director for MilkPEP, told BeverageDaily.com.Continue reading...

chew on this

Californians Go to the Polls on Prop 37 GMO Labeling Battle

Posted by Dale Buss on November 6, 2012 05:08 PM

For a while, the notion of regulating genetically modified organisms (better known as GMOs) included in food seemed like a good idea, and anti-Big Food advocates in California attracted a lot of support in a state where residents like to be on the cutting edge of just about everything. Calfornians have never minded serving as a bellwether on new regulatory initiatives that end up sweeping the rest of the country, such as automotive emissions.

But the closer today's vote on Proposition 37 loomed, the more that initial support of the idea waned. And this U.S. Election Day, even backers of the anti-GMO initiative seemed resigned to its defeat, although it's still being closely watched. (Update: Prop 37 was indeed defeated at the polling booth.)

What happened? Well, a combination of huge contributions by moneyed CPG brands battered Prop 37's drive to label GMOs in a massive advertising and PR blitz with a "No on 37" drive. And backers of the added regulation alleged dirty tricks by the competition as they sought to sway voters (despite scientific evidence to the contrary) that GMO-containing products are hardly the stuff of "Frankenfood" that really harms consumers.Continue reading...

chew on this

Organic Brands Caught In Fight Over California's Prop 37 GMO Debate

Posted by Dale Buss on September 17, 2012 01:11 PM

The vast majority of American consumers don't care whether their foods contain genetically modified organisms (GMOs). Food executives and think tanks will tell you that and cite, for example, how Indiana local bakery Aunt Nellie's bombed when it introduced a specifically labeled "non-GMO" bread a couple of years ago.

But California isn't most of America, with a more health-conscious outlook than most states. That's why mainstream food companies are in a hot and heavy contest against GMO opponents over Proposition 37, The Right to Know Genetically Modified Food Act, a piece of state legislation that, if passed in November, would require GMO-containing products to disclose that on labels, and make California the first state to mandate genetically modified food.

Similar to what happened to automakers after California took an extreme position on cutting emissions, essentially imposing that higher standard on cars sold all over the country, food and beverage companies are concerned that California will serve as a bellwether in GMO labeling regulation as well.

In a particular bind in this fight are the many mainstream food conglomerates that now own organic brands, which by definition don't include GMOs: Kellogg, owner of GMO poster brand Kashi; General Mills, owner of the Cascadian Farm, Muir Glen, Larabar and Food Should Taste Good brands; Coca-Cola, owner of Odwalla and Honest Tea; PepsiCo; and Dean Foods, owner of Horizon Organics.Continue reading...

divide and conquer

How to Grow a Brand? Spin It Off

Posted by Barry Silverstein on August 16, 2012 11:09 AM

Look at the current M&A (Mergers & Acquisitions) scene in U.S. business and you'll see signals, especially in the food industry, that big conglomerates are falling out of favor: 

  • In June, Sara Lee jettisoned its famous name, splitting the company into two units: Hillshire Brands, focusing on mostly meat products, and D.E. Master Blenders 1753, a European maker of coffees and teas. 
  • Last week, the country's largest dairy company, Dean Foods, said its Whitewave unit, which accounts for about 40 percent of Dean's operating income, would split from the company and file an IPO. Whitewave produces Horizon Organic milk and the Silk brand, which includes soy and almond milk, products that have been growing faster than Dean's regional milk brands.
  • In October, the giant Kraft Foods will split the company in two, separating its U.S. business (Kraft Foods Group) from its international snack foods business (Mondelez International). 

Corporate breakups are on the rise, according to Bloomberg Businessweek, which reports that there were 19 U.S. corporate public company spinoffs in 2011 vs. 16 in 2010. Eleven spinoffs have already been finalized in 2012 and thirteen more have been announced. Continue reading...

brand news

In the News: AT&T, Samsung, Standard Chartered and more

Posted by Dale Buss on August 8, 2012 09:02 AM

In the News

American Airlines faces record safety penalty, tests hotel baggage delivery service.

Amazon sees pay-off from locker service, looks to acquire more patents.

Apple shelves "Genius" TV campaign, puts former designer on the stand against Samsung and plans to beef up security.

AT&T sees 20,000 employees go on strike.

Bank of America brings discounts to bank statements.

Chiquita seeks new CEO as Undercover Boss star exits.

Chrysler’s Dodge pulls out of NASCAR.Continue reading...

brand commentary

Silk Goes for the Jugular in New Campaign

Posted by Dale Buss on April 1, 2011 11:00 AM

No matter that California actually leads the nation in milk production now. It just wouldn’t have much “news” value to say that a California family has switched from dairy to drinking soy milk!

So White Wave, masters of the Silk brand of soy milk (and almond milk and coconut milk), decided to pick on Wisconsin instead. After all, it is “America’s Dairyland.”Continue reading...

campaigns

Oh Soy: Dairy Fans Urged to Switch from Milk to Silk

Posted by Barry Silverstein on March 29, 2011 11:45 AM

Silk is a brand phenomenon. The first refrigerated soymilk, Silk went from zero market share in 1996 to 85% market share in 2003, and remains at the top spot today. Read our brand profile about Silk's rise to become the leading soymilk.

When Silk first muscled its way into the dairy case, it was an oddball product that few could have predicted would become so popular. Now, Silk's maker, White Wave Foods (a wholly-owned subsidiary of the giant Dean Foods) wants to make waves again by encouraging U.S. dairy milk drinkers to switch to soymilk.

Its new "Silk for Milk 10 Day Challenge" campaign sets its sights squarely on the dairy milk market — even though White Wave also produces the Horizon brand of organic milk.Continue reading...

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