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brand news

In the News: MF Global, Unilever, AIG and more

Posted by Dale Buss on November 1, 2011 08:56 AM

In the News

MF Global faces federal investigation over missing funds as its bankruptcy proceedings rattles Wall Street.

Unilever shelves some Culver brands.

AIG makes headlines as earnings slump continues.

Apple may be mulling end of Mac Pro line.

Autodesk shifts R&D budget toward the cloud.

Boeing must help airlines learn to fly new Dreamliner.

Debenhams tests virtual pop-up stores in the U.K.

DirecTV and News Corp. renew contentious carriage deal.

E! Network caught by surprise by Kim Kardashian divorce.

FDA ordered by President Obama to ease drug shortages.Continue reading...

social marketing

Facebook Deals Expands to Europe and Canada

Posted by Shirley Brady on January 31, 2011 02:00 PM

Facebook Deals launched Nov. 3 in the US. Now the location-based is launching in the UK, with charter brands offering specials including Alton Towers Resort, Argos, Benetton, Debenhams, Mazda, Starbucks, and YO! Sushi, plus other parts of Europe — Germany, Italy, France, Spain — plus Canada.

Starbucks in the UK, according to InformationWeek, "is offering a free cup of coffee to anyone (the first 30,000, says the Guardian) who checks in to Places Deals Monday (while) Benetton will donate £2 or €2 to Architecture for Humanity for every person who checks in. Mazda is giving users the chance to earn a 20% discount — or more than £4,600 — off its MX-5 sports car."

Additionally, the first 1,000 Facebookers to check in at Debenhams will receive a free mascara and makeover, and the first four customers to upgrade their contracts and check in at O2 stores will win a free Xbox or Playstation.Continue reading...

close of business

Around The Web: Tiger By The Tail

Posted by Stephanie Startz on November 30, 2009 06:45 PM

As questions linger about Tiger's accident, speculation heightens regarding endorsements. [Daily Finance]

Debenhams revamps its web site. [Econsultancy]

Is Cyber Monday still a major sales day online? [GigaOM]

Celebrity chef Alex Hitz takes his personal brand to QVC. [Daily Beast]

Broadcasters may introduce set-top technology to monitor audience "engagement" during ads. [MediaPost]

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