Learn more about Sustainable Brands 2015 San Diego

cause celeb

Lady Gaga Launches Born This Way Foundation at Harvard

Posted by Shirley Brady on February 29, 2012 03:46 PM

As announced last month, Lady Gaga and her mother, Cynthia Germanotta, today launched the Born This Way Foundation, "a movement to celebrate individuality and empower young people," in a kick-off event at Harvard University. The event was streamed live with guests including Oprah Winfrey and Deepak Chopra.

While more programs and partnerships are yet to be announced, one piece revealed was on-campus for the announcement: the "Born to be Brave" bus (at top) which will take the foundation's message across the U.S., including serving as a tailgating-like focal point for fans at Gaga's shows and "to serve as a place where youth can go to feel connected and learn about civic engagement opportunities."Continue reading...

video killed the _____ star

YouTube Becomes TheirTube for Madonna, Jay-Z, Ashton and Brands

Posted by Sheila Shayon on October 31, 2011 04:01 PM

As YouTube seeks more original content, the video search giant and Hollywood are officially hooking up as Google offers $100 million plus to dozens of creative partners for new “channels” featuring original content and programming from big name brands, personal or corporate.

The raison d’être is simple: professionally produced videos by powerhouse brands are catnip to viewers and advertisers, who can be charged a premium over the hodge-podge of user-generated content that sells at a lower price.

The launch lineup of what will become more than 100 original channels will feature celebs such as Madonna, Jay-Z, Amy Poehler, and Ashton Kutcher; Deepak Chopra's The Chopra Well; The Comedy Shaq Network, featuring urban comedy presented by retired NBA star Shaquille O'Neal; and, given the popularity of TED Talks, TEDEducation: “audio from incredible teachers vivified by some of the world's best animators.” 

Brands launching channels under YouTube's new content push include Red Bull, already strong in the content creation game; Lance Armstrong's Livestrong brand; WWE; Vice media; and branded entertainment from Ben Silverman's Electus venture with Barry Diller's IAC.Continue reading...

raising spirits

The War on Yoga Gets Namasty

Posted by Caroline Smith on December 7, 2010 01:00 PM

Forget the war on Christmas. It's the war on yoga that's causing consternation these days, as a "Take Back Yoga" movement takes root.

Proponents argue that yoga has been commercialized, running a bit like a Mastercard commercial — Lululemon pants: $100. Gaiam iPod-wired mat: $40. Group class: $20. Inner peace: priceless.

That commercialization and celebrity-fueled popularity of yoga, positioning it as exercise over mindful meditation, has been causing a deficit of inner peace in the minds of religious leaders across the country, some of whom have found allies in the unlikeliest of places.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia