brand roadmaps

200-Year-Old Del Monte Brand Sells Off Iconic CPG Business in Favor of Thriving Pet Food Sector

Posted by Dale Buss on October 14, 2013 03:04 PM

The Del Monte food brand was created in the late 1800s, and after two centuries, it's still got a lot of equity in the marketplace—but just not in the one you think. 

It'll be the same brand under new ownership as Del Monte Foods plans to get out of CPGs and focus on its pet products business after selling the consumer business to the Asian owner of the Del Monte brand, Del Monte Pacific, for $1.7 billion.

"We believe [Del Monte Pacific] is the right company to build on the consumer products segment's recent success and achieve its next phase of growth," Dave West, CEO of Del Monte Foods, said in a statement. "We look forward to focusing on expanding our pet-products business, which operates in one of the most attractive categories" across the US grocery industry.Continue reading...

brand news

In the News: Del Monte, Hershey, Toyota and more

Posted by Alicia Ciccone on October 11, 2013 09:26 AM

In the News

Del Monte to sell consumer products division for $1.68 billion.

Hershey plans to bring China-based Lancaster brand to US market. 

Toyota debuts hydrogen prototype as fuel cell race heats up. 

Activision's $8.2 billion Vivendi buyout is cleared. 

Aereo wins injunction battle against Boston TV station.

Best Buy promises $100 buy-back credit for new iPhones. 

Jeff Bezos has built Amazon into a $75 billion 'everything store,' as it looks to show shortform YouTube content on its video service. 

Boeing unveils "jumbo killer."

CVS tailors print ads to loyalty members' preferences.

Facebook removes option to block search by name.Continue reading...

brand news

In the News: Microsoft, Amtrak, YouTube and more

Posted by Dale Buss on June 14, 2013 09:18 AM

In the News

Microsoft and Best Buy plan mini "Windows Stores."

Amtrak hires esteemed chefs to ramp up its train food.

YouTube becomes overwhelming platform for fan-made branded content.

US Supreme Court strikes down gene patents.

Airbus lifts A350 to maiden flight ahead of schedule even as it copes with losses from aircraft's predecessor model.

Arby's franchisees helped get CMO ousted.

Audi is top choice of marriage cheaters in UK, survey says.

BMI sues Pandora over fees.

Bloomberg sees reporters' practices become critical issue for company.

Cadillac boosts sticker on new CTS by whopping $6,000.

Chevrolet believes racing on Sunday still sells on Monday.

Chrysler recalls sprinkling of trucks, Darts.Continue reading...

campaigns

Del Monte Touts Freshness with "Bursting with Life" Tagline and Ads

Posted by Dale Buss on November 7, 2012 12:41 PM

Thanksgiving is coming up. And while cans of vegetables will last for years, Del Monte decided that the timing couldn't be better to remind American consumers about the easiest way to elbow onto the Turkey Day table with side dishes worthy of the buxom bird: get them out of a can. Preferably a can of Del Monte vegetables.

So the brand is launching its most extensive and expensive ad campaign in a decade, under the tagline "Bursting with Life." The idea is to emphasize the freshness of Del Monte vegetables — an attribute that consumers don't naturally associate with foods that have been preserved in a cylinder of metal for weeks or months.

While they're not trying to make eating your veggies (let alone canned veggies) sexy, Del Monte hopes to claim a bigger share of mind stomach of a collective American household that at least is thinking more about vegetables these days, and the nutritional value of consuming them.Continue reading...

brand news

In the News: Obama, NBCU, FT and more

Posted by Dale Buss on November 7, 2012 09:03 AM

In the News

U.S. President Barack Obama wins re-election, defeats Republican Mitt Romney soundly in electoral votes and with slim popular-vote margin, and puts "Forward" campaign slogan to the test.

American Express and NBC Universal try to create "TV commerce."

Del Monte reminds consumers that its canned products meet their needs.

eBay reaches out to auto buffs with new channel.

Famous Dave's plans expansion, mostly in California.

Financial Times seen as going on the block.

Ford pins hopes on Lincoln MKZ to refresh luxury brand.

Goldman Sachs partners pocket $22 million.

Kevin Bacon helps rebrand UK's Everything Everywhere as EE.Continue reading...

brand news

In the News: American Airlines, Trojan, Dish and more

Posted by Dale Buss on August 7, 2012 09:01 AM

In the News

AMC tries to enlist consumers in standoff with Dish Network.

Amazon expands use of delivery lockers and expands into social gaming.

American Airlines faces record $162 million in penalties.

Apple plans to pull YouTube app from iPhone and iPad in growing rift with Google as it grills the head of strategy for Samsung in court.

Best Buy founder moves on estranged company.

Chuck E. Cheese starts new campaign aimed at moms.

Coca-Cola deals with kick-out threats from Bolivia.Continue reading...

brand news

In the News: Delta, Facebook's IPO, Sky News & more

Posted by Dale Buss on April 6, 2012 08:54 AM

In the NewsCostco reports surge in monthly sales.

Coty wants Avon in part to build in Brazil.

Current TV struggles to meet audience targets.

Dairy Queen rolls out new national campaign.

Del Monte and Fresh Del Monte engage in food fight.

Delta considers entering fuel-refining business to cut costs.

Facebook said to pick Nasdaq for IPO.Continue reading...

brand bites

Brand Bites: The Hoff, Kobe, Applemation & more

Posted by Abe Sauer on July 22, 2011 12:00 PM

Air New Zealand's Rico is back, this time with David Hasselhoff, who was down under last month to promote...Continue reading...

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