Posted by Dale Buss on May 2, 2013 09:12 AM
DreamWorks acquires Awesomeness TV, a YouTube teen network.
Walmart retools e-commerce and mobile.
Facebook says 30 percent of revenue now comes from mobile ads.
Boeing moves to upgrade popular 777 passenger jet.
Bud Light launches Music First initiative.
CBS scores big from Super Bowl ad revenues.
Cablevision adds Glenn Beck's network.
Del Taco emphasizes freshness of its food in campaign.
Disney rethinks role in Bangladesh supply after building collapse and deaths.Continue reading...
Posted by Dale Buss on April 23, 2013 09:28 AM
Netflix reports strong subscriber growth.
Amazon may be planning to open a store in London, reports say.
Ford is reaching record profit on growing sales of Fusion, as company extends programmatic ad buying to online video.
Twitter reportedly reaches deal with Publicis' Starcom MediaVest Group for hundreds of millions over several years.
Airbus strategy for big A350 is being vindicated.
Apple grapples with hardware-software identity crisis.
Burger King tests delivery in Los Angeles.
Cadillac eyes smaller cities for Chinese luxury share.
Del Taco debuts revamped menu.
DuPont more than doubles profit.
Fisker loses $21 million to US seizure.
Google CEO Eric Schmidt belittles importance of UK taxes.Continue reading...
Posted by Dale Buss on February 27, 2012 09:06 AM
American Airlines calls for quick labor-cost savings.
Apple faces upstarts in smartphones as company prepares to unveil new products.
BP reportedly considers $14-billion spill settlement as trial is delayed.
Chrysler's Ram Trucks brand boosts country-music cred.
Del Taco realigns management team to redefine brand experience.
Dunkin' Donuts offers video-resume app.
Ericsson eyes future in software.
Fifth Third bank campaign focuses on curiosity.
Ford expands Sync footprint, crowdsources mobile vehicle innovations.Continue reading...
Posted by Chana Mayefsky on August 8, 2011 06:00 PM
As Dow closes down 634 points, the S&P downgrade of U.S. probed by Congress.
AIG sues Bank of America and its subsidiaries, Merrill Lynch and Countrywide.
BlackBerry cringes at association with U.K. riots, as violence continues to escalate.
Spotify reportedly has 1.4 million U.S. users, and now valued at $1.1 billion.
BMW leads global luxury auto brand sales through July, followed by Audi.
CenturyLink brand launches in former Qwest markets.Continue reading...
Posted by Sheila Shayon on March 1, 2010 12:20 PM
Mexican QSR chain Del Taco recently launched a Facebook-based entertainment webisode platform, "The Del Taco Super Special Show," and grew its fan base from 20,000+ to 43,000+ in just five weeks according to VP, marketing John Cappasola. And that fanbase grew by another 15 percent since the brand released the second webisode in the series.
Aimed at hungry people with a sense of humor, the tagline is, "Eat it here; watch it online." The campaign ads appear on TV and radio, and offer consumers a coupon for a free Classic Taco redeemable at their next purchase. Del Taco is a major national Mexican quick-serve chain with more than 500 restaurants in 18 states and $568 million in annual revenues.Continue reading...