brand targets

Brands Come Out in Force Against Discriminatory Arizona Legislation

Posted by Sheila Shayon on February 25, 2014 07:20 PM

A growing firestorm fueled by social media is brewing around Arizona's proposed bill SB 1062, which would permit businesses to refuse service on religious grounds, a measure activists and a growing list of corporations see as "state-sanctioned discrimination" against gays.

Companies from AT&T and Apple to Marriott, Delta and American Airlines, along with Arizona’s two Republican US Senators, John McCain and Jeff Flake, are now taking a stand and asking Gov. Jan Brewer to veto the bill. The request from Apple comes as it prepares to open a new sapphire glass manufacturing plant in Mesa which would create about 700 full-time jobs and join its five stores already in Arizona.

Bill SB1062 is similar to measures proposed in Georgia, Idaho, Maine, Mississippi and Kansas in response to the growing gay marriage movement that 17 states, plus the District of Columbia, have legalized.

Reaction against the proposed bill is growing so strong that the measure passed last week is prompting tourists to cancel travel plans and has companies threatening to relocate.

“There is genuine concern throughout the business community that this bill, if signed into law, would jeopardize all that has been accomplished so far,” Doug Parker, CEO of American Airlines, wrote to Brewer, according to Bloomberg Businessweek. “Our economy thrives best when the doors of commerce are open to all,” he wrote.Continue reading...

ready for takeoff

Delta First Airline to Refund Aviation Tax

Posted by Mark J. Miller on August 2, 2011 04:00 PM

A few federal ticket taxes were suspended on July 22nd when U.S. Congress couldn’t find time to vote on them due to another pressing issue that you may have heard about: the debt ceiling.

A slew of consumers had bought plane tickets online or through travel agents and paid those taxes unnecessarily before the expiration date. Delta is the first major carrier to announce that it will refund those dollars to its consumers, according to USA Today.

“Senate Democrats said Monday they hoped to bring a bill to the Senate floor to temporarily reauthorize the FAA and end a partial shutdown that has caused the agency to furlough nearly 4,000 employees and halt airport modernization projects,” the paper reports.Continue reading...

brand news

Headline Roundup: Going Green

Posted by Sara Zucker on April 19, 2010 07:12 AM

Green marketing is in the spotlight ahead of Earth Day on Thursday; Earth Day's 2010 sponsors include P&G, Siemens, Wells Fargo, UPS, and Philips. [Brandweek | TreeHugger]

Toyota is set to agree to a $16.4 million fine today for not telling U.S. officials about a pedal defect. On Friday, the automaker recalled 600,000 minivans over rust problems, and confirmed safety concerns with its Lexus GX 460 model SUV. [AP | USA Today]

KLM, Lufthansa, and British Airways test flights are giving hope to the millions of passengers grounded by Iceland's volcanic ash. European transport ministers meet today to discuss resuming air travel. Air France, meanwhile, appears to be weathering the disruption. [BBC | NYT | CNN | Businessweek]

American, Delta Air Lines, United Airlines, US Airways and JetBlue won't charge for carry-on luggage. [AP]

GM took church-goers for a Sunday drive yesterday. [Detroit Free Press]

ESPN seeks to dominate the sports circuit by purchasing NCAA basketball. [Business Insider]Continue reading...

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