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Foursquare Evolves Beyond a Game

Posted by Sheila Shayon on March 16, 2011 06:00 PM

Foursquare CEO Dennis Crowley told CNN in an interview at South by Southwest that he's focused on growing his business, which hit the 2.6 million check-ins this past weekend thanks to frenetic checking-in at SXSW. More than half of those check-ins took place outside the US.

Having just launched Foursquare 3.0, he also told Mashable founder Pete Cashmore in another SXSW Q&A (above) that the plan is to evolve the check-in to more than just a social game, collecting badges and becoming mayor of _____. 

Crowley aims to translate that check-in data to better connect users with their passions and dreams, to make cities easier to use, and generally keep things "interesting and fun" for its users.Continue reading...

holidaze

Gap Want: Celebrating Holiday 2010 with Heart, Same Logo

Posted by Caroline Smith on November 22, 2010 11:30 AM

This season, after one very large identity crisis, Gap has decided to stick with the tried and true. The retailer’s holiday commercials never fail to delight, and this year’s campaign, “Gap Want,” while slightly less jazzy than those of years past, is no exception.Continue reading...

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