chew on this
Posted by Dale Buss on March 14, 2013 11:03 AM
Good news for pork lovers: Denny's is reprising its popular Baconalia menu this week, with new dishes featuring the prize of processed meats—and the daring to put a comprehensive marketing push behind it again.
It won't surprise those who've been on the edges of their chairs waiting for the return of this celebration of gastronomic exotica, but it's actually been two years since Baconalia I. When Denny's ran that effort, its same-store guest counts rose 1.4 percent at company-owned restaurants and helped a 2 percent system-wide same-store sales increase for the second quarter of 2011, according to Nation's Restaurant News.
"We knew pretty soon after Baconalia that we wanted to come back to it, but the key was when," John Dillon, Denny's vice president of brand marketing and product innovation, told the publication.Continue reading...
Posted by Dale Buss on March 13, 2013 09:39 AM
FTC clarifies rules for social and mobile advertising.
Reader's Digest reports big gains among advertisers and readers.
Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.
BBC World News launches global marketing campaign.
Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.
Cadbury's Silk undergoing brand "renovation."
Chevrolet accelerates dealer infotainment training.Continue reading...
Posted by Dale Buss on March 12, 2013 09:09 AM
Alibaba names next CEO.
Denny's cancels franchise deal in China.
Google shows off sample apps for Project Glass a SXSW.
American Airlines and U.S. Airways prepare for merger bumps.
Apple and Samsung values soar.
Barney's New York rebrands Co-op stores as regular Barney's.
BlackBerry stock jumps on Lenovo takeover interest rumor.
BMW to build sub-brand for China.
Boeing sees investigators focus narrowly on batteries in Dreamliner probe.
China's Spring Airlines adds cars to in-flight sales offering.Continue reading...
Posted by Dale Buss on December 4, 2012 03:01 PM
The heads of more US restaurant brands are taking out their frustrations on Obamacare, with David Overton of the Cheesecake Factory becoming the latest. And even if you agree with their plaint, their actions prompt the question: Are they only hurting themselves by making a campaign out of their oppostion to the Affordable Care Act and to the new costs it places on their chains, however onerous they may be?
Instead of promoting, say, his chain's holiday campaign to give away 2013 cheesecakes on Facebook, Overton aired his grievances on CBS This Morning, saying that "for those businesses who don't cover their employees [with health insurance already], they'll be in for a very expensive situation." He noted that the Cheesecake Factory already provides some health insurance, but he warned that the costs of complying with Obamacare would be passed on to customers by the industry.Continue reading...
Posted by Dale Buss on November 16, 2012 11:52 AM
As restaurant brand executives cut jobs and announced their intentions to raise prices in the wake of President Obama's re-election, no one can say they weren't forewarned.
Chains such as Papa John's are explicitly tying their actions to the costs of Obamacare, while other brands — including GE Healthcare and Virgin Airlines — also are announcing job cuts as a result of their expectations for a continuation of U.S. economic sluggishness in the wake of the voting results.
Papa John's CEO John Schnatter has been the most outspoken. The Mitt Romney backer has said that he'll raise the price of a pizza pie by 10 to 14 cents as well as slash employee hours — but it's not, he says, because of the two million pizzas he's giving away, but due to the cotss of Obamacare. He's not alone. A Denny's franchisee in Florida, John Metz, said that he plans to add a five-percent surcharge to his customers' bills and also to reduce his employees' hours.Continue reading...
Posted by Abe Sauer on October 29, 2012 12:21 PM
Denny's has partnered with the upcoming The Hobbit: An Unexpected Journey for a Hobbit-themed line of menu items. Insert your "second breakfast" joke of choice here.
The partnership has been the source of some jokes. But Denny's has approached the tie-in with some unique, even brave strategies. One of which could easily have blown up in its face.Continue reading...
Posted by Dale Buss on October 23, 2012 09:02 AM
BBC sees editor step aside amid Jimmy Savile sex scandal as director goes before government inquiry.
McDonald's teams up with Rovio for Angry Birds promotion in China.
Google defends trademark challenge to its AdWords service.
Adobe campaign uses blunt language.
Apple tests ability to stay ahead of the curve with new iPad reveal today.
Brand India is promoted with China trade show.
Denny's launches menu inspired by The Hobbit.
DuPont cuts outlook and plans to cut 1,500 jobs.
Facebook surges in fan engagement with restaurants.Continue reading...
Posted by Dale Buss on September 5, 2012 09:07 AM
Nokia faces key test under new CEO, launches mobile streaming music in US and expanded app library as part of today's reveal of Windows Phone 8 Lumia devices. HTC's Windows Phone series will also be branded under 8 series following Samsung's mobile rebranding move.
Audi to build plant in Mexico as automaker markets S series with NFL tie-in.
Method sold to European green-cleaning rival Ecover.
3M drops planned acquisition of Avery Dennison under U.S. antitrust threat.
Amazon adds movies to streaming service in new challenge to Netflix.
American Airlines can reject pacts with pilots, judge says.
Apple is embarrassed by data leak ahead of iPhone 5 reveal on Sept. 12.
AT&T and Texas to test text-to-911 safety initiative.
Best Buy's new CEO hits the store floor in first week.
BP dinged as U.S. reiterates gross negligence charge in oil spill.Continue reading...