Posted by Dale Buss on July 12, 2012 09:01 AM
Adidas gets big boost in buzz from soccer's Euro 2012.
Aereo stays operating while TV networks sue, judge rules.
Airbus nabs $17 billion in orders at big air show.
Amazon weighs cutthroat market in smartphone decision.
Apple finds China jumping the gun on iPhone 5 orders.
Barclays former CEO could face US Congress.
Burberry finds sales momentum slowing.
Cartier sees slowdown in China.Continue reading...
Posted by Sheila Shayon on April 12, 2011 01:00 PM
Toys, TV and film have a long history of merchandising tie-ins, and now that pas de deux is going packaged-goods-digital. The toys in the above video are a set of collectible, swappable figures, readable by connected devices.
Suwappu, which means swap, is an example of an innovative digital product in the emergent second screen viewer experience market, part of a larger conversation surrounding the question, “How will we watch television in the future?”
London agency BERG and Japanese agency Dentsu partnered on Suwappu, meaning swap, creating a range of toys that come to life using augmented reality to embody a new model content platform.Continue reading...
Posted by Dale Buss on March 1, 2011 09:00 AM
ABC's Oscars TV ratings on Sunday dropped 10% from a year ago.
Berkshire Hathaway adds to possible successors to Warren Buffett.
Carlyle Group buys Japanese auto-parts firm.
Charlie Sheen circus continues with part 2 of Today Show interview.
CNN is taking Piers Morgan on a roller-coaster ride.
Dior loses as Natalie Portman severs ties with brand following anti-Semitic remarks by John Galliano.Continue reading...