The Yankees have had some odd brand extensions before: How about some Yankees Sod and Grass Seed at Home Depot for your own Field of Dreams? Or a Yankees Halloween lawn ornament? Or maybe you need a few $545 New York Yankees stained-glass hanging billiards light?

For the fan that wants to actually smell like a Yankee, though, they are finally in luck. The team has approved an official fragrance, and plans to unveil two different perfumes later this month, very simply entitled “New York Yankees” (for him) and “New York Yankees For Her,” according to ESPN.

Fox Sports points out that the team may have been inspired by the success of shortstop Derek Jeter’s Driven from Avon, which went on sale in November 2006. It’s done so well that Avon introduced Driven Black, which is “a mysterious blend of exotic saffron, blood orange and precious woods.” Who could ask for anything more?Continue reading...

While Toyota's logo was prominent as Derek Jeter discussed his history-making 3,000th hit with reporters on Saturday, it was Verizon that found itself a surprise benefactor of New York Yankees shortstop Derek Jeter's historic home run and 3,000th hit on Saturday.

The hit happened to be a home run and was grabbed by 23-year-old Verizon employee Christian Lopez, whose kind act of just returning the ball to Jeter and not holding it ransom or selling it for big bucks has put a good glow on his employer as well.Continue reading...

Airbus and Boeing compete for major deal from AMR.

Albertsons ends self-checkouts.

Apple loses “app store” battle with Amazon, picks new target.

Arby’s launches “casting call” contest.

Audi to build cars in North America, reports record first-half global sales.

Campbell Soup needs immediate help from new CEO.

Citigroup leverages digital to engage Asian consumers.Continue reading...

Nike's blog marked Derek Jeter's highly anticipated 3,000th hit with a video that puts the achievement (he's now the 28th player to hit 3,000, and the first to do so in a New York Yankees uniform) in statistical perspective.

Babe Ruth didn’t do it. Lou Gehrig? Nope. Joe DiMaggio? Negative. Mickey Mantle? Uh-uh. Yogi Berra? Not even close.

These men may all be legendary members of the New York Yankees family with retired numbers and all, but there’s one thing they never did: hit 3,000 hits as a Yankee. Now there’s a fella who is about to do it, if he can just connect for three more hits.

Yankees shortstop Derek Jeter hit the pause button on his quest when he went on the disabled list with a strained left calf in mid-June. But it seems pretty clear that Jeter will manage three more hits over the remainder of the season, prompting USA Today to call him "one of the most marketable athletes on the planet."Continue reading...

New York Yankees shortstop Derek Jeter isn’t having his finest year at the plate this season, but he is going to pass a huge offensive milestone that will boost his brand big-time in New York. 

The Yankees captain currently is ten hits away from passing 3,000, when he will enter into an elite group that includes such folks as Ty Cobb, Hank Aaron, Willie Mays, and Cal Ripken Jr. Only 27 major leaguers have had 3,000 hits in the majors — and Jeter will be the first Yankee to do the trick. Unbelievably, not one single Yankee great has done it. And now Jeter’s turn is coming.

Because of this, Newsday reports, the memorabilia involved with Jeter’s big moment, no matter when it comes, will be worth a boatload. The jersey he wears, the bat he uses, the dirt he touches, a bracelet that says DJ3K, you get the idea.Continue reading...

First, let's address the biggest question about the new Tim Tebow spot for FRS above: Who exactly said Tebow wouldn't be a first round draft pick?

Now that's out of way, let's look at the very interesting paring of rookie NFL quarterback and the rookie energy beverage brand that is FRS. We're certainly not the only ones intrigued by the superstar's decision to sign with an unknown brand, especially when the star won his Heisman and his NCAA national championship with the University of Florida — the birthplace of Gatorade. Continue reading...

U2 may be on the comeback trail following Bono's recent back surgery, but that hasn't affected the band's place of honor on Forbes' top-earning musicians of 2010 list.

The boys from Ireland are still top of the pops as the highest-earning group in the world, having raked in more than $311 million for their current world tour. U2's celebrity clout has, most famously, been used to promote Apple's iPod and its smartphone rival, the BlackBerry. It also chimed in with a tune for the 2010 World Cup, above.

Other musicians also kept their brands afloat by touring their hearts out in a still-tough year for the global economy.Continue reading...