brand news
Posted by Dale Buss on November 14, 2011 09:05 AM

Amazon ships Kindle Fire and Kindle Touch early.
Apple searches for next retailing genius, recalls first-generation iPod Nano devices.
Audi A7 wins car of the year nod.
Barbie links with Stardoll for premium collection.
BMW promotes sustainability with China roadshow.
Boeing cements wide-body lead over Airbus with biggest ever deal, with Emirates.
Borders demise parsed by Bloomberg Businessweek.
Call of Duty: Modern Warfare 3 launch smashes records.
China 'ready' to allow foreign companies to issue stock.
Chevrolet woos Sonic buyers with perks program, while GM slows Chevrolet Cruze production.
Citrus Australia introduces new seal of authenticity.
Crowne Plaza tilts makeover toward young travelers.
Deutsche Boerse defends NYSE Euronext deal.
Disney buys Babble.com for $40M to reach 'hipster parents.'
Estee Lauder co-founder Evelyn Lauder dies, lauded for launching Pink Ribbon campaign for breast cancer research.
Facebook nears U.S. privacy settlement that would make public sharing opt-in, not opt-out.Continue reading...
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brand news
Posted by Shirley Brady on July 7, 2011 06:00 PM

News of the World closure and fall-out (including editor's possible arrest, impact on BSkyB deal and The Sun staff protest) tests News Corp.'s and Rupert Murdoch's political skills.
ABC cancelled soaps find new life online.
AMC sale price rises thanks to Mad Men.
Apple loses bid for Amazon injunction in "Appstore" tussle, reportedly discounts iAd pricing.
CBS lawsuit over Tony awards broadcast by Bret Michaels moves to New York.
Deutsche Bank is in talks to sell BHF Bank.
Japan hit by another earthquake.Continue reading...
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name that _______
Posted by Sheila Shayon on April 5, 2011 06:00 PM
What’s in a name? Billions of dollars if you’re NYSE Euronext and Deutsche Börse AG, as the Wall Street Journal's Aaron Lucchetti explains in the above video.
Scores of consultants, executives and thousands of employees of both brands are trying to devise the best name for the pending NYSE Euronext-Deutsche Borse merger, a new trans-Atlantic company with $5.4 billion-revenue and 6,500 employees.
This name must pass muster with marketing, legal and branding specialists even as the new organization comes under regulatory scrutiny from Germany, Brussels and the Securities and Exchange Commission, among others.Continue reading...
brand news
Posted by Shirley Brady on February 15, 2011 06:15 PM

Deutsche Boerse agreed to buy NYSE Euronext for $10.2 billion in a "politically charged deal" that would create the world's largest exchange operator and put it under German control.
CBS news correspondent Lara Logan is recovering from a 'brutal' attack in Cairo.
Chevron disputes judge's Amazon ruling while Ecuadorians plan to fight for more.
Apple unveils iPad subscription plan.
BHP Billiton to return $10 billion to shareholders.
Danone warns about looming price hikes due to rising food costs.Continue reading...
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