in the spotlight
Posted by Mark J. Miller on May 14, 2012 02:54 PM
NYSE Euronext today unveiled a new logo, an abstract vision of the globe that “visualizes the concept of unlocking the potential of our worldwide community," according to Euronext’s global head of marketing, Marisa Ricciardi, in a blog post.
"Our company has transformed dramatically over the course of the last five years, so we’re rolling out a new brand identity that better represents both our position today, and our direction for the future," she adds.
The vibrant blue and green colors represent “growth and optimism,” Ricciardi notes. The lighter hues, meanwhile, “convey our commitment to transparency, and the bolder colors recall our storied historical role in developing the world economy."Continue reading...
Posted by Dale Buss on February 1, 2012 09:02 AM
Amazon sees its big spending hurting its profits as Barnes & Noble escalates rift by blocking titles.
Chrysler kicks off monthly auto-sales reports with huge January and posts first annual profit since emerging from bankruptcy.
Darden is sued by restaurant workers' group.
Denny's targets fast-growing Hispanic clientele.
Deutsche Borse and NYSE can't merge, European Commission rules.
Disney takes controlling interest in large media conglomerate in India.
Exxon plans to push on with gas exploration through expected lower prices.
Facebook picks Morgan Stanley to lead IPOContinue reading...
Posted by Dale Buss on November 18, 2011 09:02 AM
Accenture introduces global brand campaign.
Alamo trademark flap resolved in Texas.
Anna's Thins cookies adopt a new look.
Apple's iPad tested as voting device in Oregon, continues "App Store" fight with Amazon.
Best Buy ups holiday spending and introduces "Game On, Santa" campaign.
Boeing wins its biggest-ever commercial-jet deal even as mechanism for deal is criticized.
Cannes adds Mobile Lions award.
Coach pushes for China to become its No. 1 market within three years.
Deutsche Borse and NYSE seek to appease European Union.
Fiat introduces another TV commercial featuring Jennifer Lopez and its Gucci edition.Continue reading...
Posted by Dale Buss on May 12, 2011 09:00 AM
Apple's latest iPad 2 customer: the Queen of England.
AT&T defends T-Mobile acquisition.
Cisco predicts more hardship and further job cuts.
Deutsche Borse head urges NYSE shareholders to approve merger.
Goldman Sachs reputation suffers in poll.
Hermes results quantify comeback of luxury sector.
J&J recalls HIV drug as its Cordis unit loses patent dispute to Boston Scientific.Continue reading...
Posted by Dale Buss on February 23, 2011 08:46 AM
Angry Birds comes to PCs.
Apple deals with workers sickened at a supplier in China.
Barnes & Noble plans brand refreshing.
Boston Market brand upgrades boost sales and traffic.
Campbell Soup heightens focus on brand building and away from promotions.
Cisco faces competition in its core business.
Domino's Pizza shifts spotlight to chicken.Continue reading...