Learn more about Sustainable Brands 2015 San Diego

branded entertainment

Hyundai Channels Shakespeare, With Help From Joseph Fiennes and Devlin

Posted by Sheila Shayon on November 10, 2011 01:10 PM

Leading British actor Joseph Fiennes, renowned for his rendering of Shakespearean language, recently teamed up with rising grime scene rapper Devlin to orchestrate Sonnet 129, the Bard’s most famous, as seen above (high volume recommended!).

The challenge: find common ground between Shakespearian poetry and modern street language. The result, to be featured on Devlin's next album, is part of the New Thinkers Index, an interactive digital campaign from Hyundai, resonant of their brand positioning, "New thinking, new possibilities."Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia