Posted by Dale Buss on March 5, 2013 09:01 AM
Apple value dips as Google soars.
Facebook sued over bungled IPO.
HSBC, now Europe's biggest bank, sheds personal loan assets.
Carmakers at Geneva Auto Show express fears on European recovery.
AARP ramps up YouTube marketing.
Ally Financial says U.S. is probing its retail-financing practices.
Amazon launches first TV effort, for fashion unit; leads mobile retail sales.
American Suzuki gets OK of bankruptcy plan by U.S. court.
Baileys slims down its bottle.
BBC Worldwide reportedly in talks to sell Lonely Planet stake.
Best Buy and Facebook focus on next-generation mobile marketing.
Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...
Posted by Shirley Brady on January 2, 2012 10:07 AM
Bridgestone's 2011 Super Bowl commercial (remember the beaver?) was one of the most-watched car ads of the year. Now it's kicking off its 2012 Super Bowl campaign (where it's sponsoring the half-time show again) by launching it with a teaser spot to hockey fans during the Bridgestone Winter Classic on NBC at 3pm ET today.
The campaign, called "Time to Perform," kicks off with a commercial (above) featuring a mock press conference and sports reporters such as Dick Vitale, ESPN's longtime college basketball analyst. The teaser's concept: "The engineers at Bridgestone are about to make a very important announcement: they're going to take their vast knowledge of performance on the road and bring it to the playing fields of the world; a bold move that promises to revolutionize sports as we know it." The bold move — recycling tires into balls (and, in a nod to the brand's NHL sponsorship deal, hockey pucks).Continue reading...