Posted by Mark J. Miller on January 10, 2014 08:20 PM
Absolut Drops the Vodka
General alcohol categories are no longer a good look for Pernod Ricard's Absolut. The vodka brand is in fact dropping the word 'vodka' from all of its marketing, though it will still use the label on its bottles.
According to Marketing Week, the "refreshed identity" will be rolled out in the coming months in hopes to “simplify, unify and amplify the brand’s messaging platforms," in a way that makes only knowing the "Absolut" name necessary for distinction among other alcohol brands.
Sure thing, Pernod.Continue reading...
Posted by Dale Buss on December 12, 2012 01:04 PM
Just when you thought that America had sustained the biggest blow to traditional sensibilities about retailing, with the encroachment of Black Friday on Thanksgiving Day, comes this news: Macy's is opening 24 hours a day for Christmas shopping!
That's right, the venerable retailer — one of the last remaining stalwarts of the mainstream-department-store business — is going totally mass-merchandiser on us by caving to the manic demands of U.S. consumers. Macy's will open most of its stores for 48 hours straight for its last scheduled One Day sale in the weekend before Christmas. The sale will start at 7 a.m. on Friday, December 21, and run through 7 a.m. on Sunday, December 23.
"We hope to make it easy for our customers across the country to finish their shopping at any time of day or night," stated Peter Sachse, Macy's chief stores officer. You've got to believe, kids!Continue reading...
Posted by Shirley Brady on December 21, 2011 06:09 PM
Amazon leads Klout list of most influential retailers.
Avon ousted CEO Andrea Jung's two-year exit deal criticized by former CEOs.
Bank of America settles fair-lending case for record $335 million.
Beats by Dre pumps up headphone sales.
Diddy plans to launch tequila brand.
Facebook tests private messaging between users and brand pages.
FedEx disciplines delivery man who tossed computer monitor.
Frito-Lay sued over "all natural" claims.Continue reading...
Posted by Dale Buss on October 12, 2011 09:00 AM
AMC kills Bing product placement deal for Walking Dead.
Apple's iCloud service goes live in first major product launch since Steve Jobs died.
BlackBerry outage response not RIM's finest moment, says BBC.
British PM David Cameron holds kids' advertising summit, while Tory Party rebrand has missed the mark, critics argue.
Cadillac unveils 'Cue,' its connected car system.
Chrysler strikes tentative deal with the UAW.
Diddy makes a landmark donation to the Boys & Girls Club of Harlem.
eBay looks to deepen its relationship with Facebook.
Google sees 60% drop in Google+ usage.Continue reading...
brand and bottle
Posted by Mark J. Miller on October 7, 2011 05:29 PM
Among hip-hopreneur Diddy’s many pressing responsibilities to furthering the brand of himself is as a “brand ambassador” of Ciroc vodka. So when he sees someone sipping on some other brand, he’s got to, you know, let them in on the secret that his vodka might be better than theirs.
Diddy recently did just this in an Atlanta nightclub when he noticed an attendee drinking Grey Goose vodka, an archrival. It didn’t help him that the whole thing, like everything else these days, was captured on video and soon uploaded to YouTube where anyone in the world (who doesn’t live in a totalitarian government state) can witness his suggestion. But even he now admits he came across a little too strongly.Continue reading...
Posted by Shirley Brady on May 20, 2011 12:30 PM
His fashion brand is called Sean John, while personally he's been known as Puff, Puffy, Puff Daddy, P. Diddy, Diddy, King Combs, and even by his real name, Sean Combs. Now, he'd like to be known by another name — "Swag." But only for one week. Mr. Combs explains the temporary rebranding above.
Posted by Shirley Brady on March 15, 2011 06:00 PM
Japan's nuclear situation is "approaching Chernobyl" says official, as locals stock up and fears rise.
Adobe prepares for a possible future without Flash.
AOL and TechCrunch expose editorial differences in the wake of Engadget editors' departure.
Apple and other tablet-makers are poised to see lift from corporate IT sales.
BlackBerry-maker RIM thought the iPad would be a flop.
BMW set for record sales despite rising costs as former designer heads to Samsung.
Diddy isn't giddy about being named richest hip-hop artist.
eBay cuts fees and expands offering to attract sellers.Continue reading...
Posted by Shirley Brady on May 5, 2010 06:05 PM
P&G acquired Natura Pet Foods; also faces US investigation over Pampers Dry Max as brand prepares to launch in the UK. Other brands in the headlines:
Adobe's CTO weighs in on Apple spat.
Blockbuster releases open API to spur distribution.
Conan O'Brien chats up YouTube and Google staffers.
Diddy's Sean John line will be exclusively carried by Macy's.
FCC to overhaul US Internet rules.Continue reading...