Posted by Shirley Brady on April 14, 2011 06:00 PM
ABC cancels legendary US daytime dramas All My Children and One Life to Live.
Airbnb offers country rental with Liechtenstein offer for $70K.
American Apparel founder Dov Charney, profiled in NYT, says he refuses to be pushed aside.
Applebee's sued by parents of child served alcoholic beverage.
Best Buy expands Buy Back program.
CBS accused of greenwashing.Continue reading...
in the spotlight
Posted by Abe Sauer on January 12, 2011 11:00 AM
It's a misleading headline, to be sure: "Glock Pistol Sales Surge in Aftermath of Arizona Shootings."
If the editors intended to make it appear as if Glock sales surged because consumers wanted the same gun that was used in the recent Arizona shootings, one might even call it maliciously misleading. But the Bloomberg report was technically correct: Glock sales in Arizona have surged following the incident... along with sales of all handgun brands. Glock was one of the best-selling gun brands before the incident, so a surge in sales overall means a comparatively larger surge in Glock sales. Rinse. Repeat.
More interesting is how Glock, a gun brand that just two decades ago cost "more than you make in a month," became one of the most mass-marketed brands in the U.S.Continue reading...
Posted by Abe Sauer on November 16, 2009 06:38 PM
Audiences are eagerly awaiting the release of the film adaptation of the Pulitzer Prize-winning novel The Road, opening November 25. And fans want adherence to the bleak, original Cormac McCarthy novel.
But not really.
Reports from early screenings are surfacing that scenes including "product placements" in the film, especially one with a can of Coca-Cola, are drawing groans. But as the film's director John Hilcoat explains, he was just being loyal to the source:
There’s some people who don’t know the book and have picked up on this in the film and say, Why did they go for such a blatant product placement?Continue reading...
Posted by Abe Sauer on October 19, 2009 09:36 AM
As noted by our brandcameo product placement tracking team, the Twinkies brand was the recent beneficiary of a load of on-screen promotion in the film Zombieland.
While its brand may seem obvious and one-dimensional, Twinkies' complex character actually makes them a film favorite. They are, all at once, iconic Americana: nutritional garbage, proof of man's triumph over nature, and self-deprecatingly modest. From Die Hard's Sgt. Powell to Grease's Jan to Bill and Ted's Bill and Ted, a Twinkie-eating protagonist is a decent, fun person who doesn't take him- or herself too seriously.Continue reading...