Posted by Sheila Shayon on March 15, 2012 03:03 PM
Launching Doritos' new "Jacked" product line via a giant vending machine isn't the only thing PepsiCo has been up to at SXSW. The CPG giant, and its brands, have been all over Austin this past week.
“What I love about SXSW is it’s a place where culture breaks — and specifically digital culture,” Josh Karpf, PepsiCo’s Global Director of Digital and Social Media, told brandchannel. “We get to see the latest technologies 12-18 months before they hit the consumer consciousness. We’re getting it earlier which makes it a key part of the calendar.”
It’s PepsiCo’s fourth year at SXSW and its corporate and brand presence is larger than ever with four of its "billion-dollar" brands on-site, including festival novice Doritos plus SXSW veterans Pepsi, Mountain Dew and Brisk.Continue reading...
chew on this
Posted by Dale Buss on March 14, 2012 02:17 PM
Today is National Potato Chip day. What better moment for PepsiCo to highlight the snack achievements and potential of its potato-chip brands and products not only in the United States but around the world?
Without specifically mentioning the ubiquitous chip's solemn day of observance in America, PepsiCo reminded everyone today that its global "Banner Sun" potato-chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world' largest food brand and the No. 1 potato-chip brand globally.
PepsiCo said that the Banner Sun logo — which appears on packaging for leading brands such as Lay's, Walkers, Smith's and Sabritas — "has grown into a symbol for quality potato chips around the world." Most Banner Sun sales come from non-U.S. markets including Russia, Spain and India.Continue reading...
Posted by Dale Buss on March 5, 2012 09:02 AM
Ace Hardware debuts first-ever paint campaign.
AIG sells $6 billion in AIA shares to help repay bailout loan.
Angie's List creates rare success with paid-content model.
Apple expected to pass 100 million iPad sales by year-end as iPad 3 is unveiled this week and excitement builds for Apple TV.
BP stock rises on proposed $17.6 billion settlement in oil spill.
Carlos Slim's America Movil reportedly starting a Netflix-like online service for Mexico.
Facebook asks advertisers for big investments in exchange for expanding fan base.
Frontier low-cost airline may be relaunched or sold.
GlaxoSmithKline expands in China.
GM struggles to make Volt a sustainable business.Continue reading...
sip on this
Posted by Shirley Brady on February 27, 2012 07:14 PM
PepsiCo is promoting Diet Mountain Dew with a new campaign that (above) features ESPN sportscasters Dick Vitale, Erin Andrews, and "Mike and Mike" (Mike Golic and Mike Greenberg); and below, NASCAR driver Dale Earnhardt Jr., who is being sponsored by the brand for 16 races in 2012, a deal that kicked in over the weekend with the Daytona 500 race.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on September 21, 2011 05:08 PM
NASCAR legend Dale Earnhardt Jr. has been driving around (and around and around) in a car that has the name and logo of PepsiCo's sports drink Amp Energy plastered all over it, but AMP owner and Earnhardt sponsor PepsiCo is switching out the brand it's featuring.
After four years of Amp being his main sponsor, Earnhardt Jr. will sport Diet Mountain Dew’s name and logo on his car for 16 races next year, starting with the Daytona 500.
Today, NASCAR unveiled his updated racing uniform and his 2012 #88 Diet Mountain Dew / National Guard Chevrolet on ESPN's SportsCenter, and posted the pics on the brand's Facebook page.
“Pepsi has the rights to 20 races as sponsor, and the brand shift is expected to relegate Amp to an associate sponsor for 16 races,” ESPN's website notes. “Amp would be the primary on four races.” The new car will make its first appearance on the racetrack at next’s years Daytona 500.
One year remains on Pepsi’s deal with Earnhardt, who recently signed a five-year contract extension with Hendricks Motorsports.
Click below to see images of his newly painted car.Continue reading...