Posted by Sheila Shayon on March 4, 2013 04:47 PM
The UK's Galaxy chocolate has caught some flack for its new TV campaign: a spot featuring actress Audrey Hepburn in a scene from her film Roman Holiday. The actress—who passed in 1993—is captured searching for a digitally inserted Galaxy chocolate bar in her purse and later eating the candy bar in the back of a car.
The Mars-owned brand's commercial is the latest in a growing number of spots (remember Dior's commercial with Charlize Theron that "co-starred" Marilyn Monroe, Grace Kelly and Marlene Dietrich?) that have been criticized for using deceased figures, as the latest volley in a growing firestorm over the increasing use of CGI in Hollywood, which includes plans to take more deceased performers' holograms on tour.
It's also not the first attempt at reviving Hepburn, who has been featured in a controversial Gap commercial as well. While a bit jarring, the technology behind the ads speaks to the incredible accomplishments of visual effects (VFX) artists.Continue reading...
Posted by Dale Buss on September 12, 2012 09:03 AM
Apple iPhone 5 launch today could reheat European carriers' price war, as other tech companies weigh the implications.
Acer to introduce smartphone using operating system by Alibaba.
Amazon cuts shipping times by building more warehouses.
Chesapeake Energy sells $6.9 billion in assets.
Digital Domain, Hollywood's hologram maker, files for bankruptcy.
Dish Network returns Glenn Beck to US TV.
Ford seems likely to pick North American chief Mark Fields to succeed CEO Alan Mulally.Continue reading...