brand news

Brand News: The Oscars, Coca-Cola, Honda and More

Posted by Dale Buss on February 23, 2015 09:12 AM


The Oscars solidify place as marketing platform with new campaigns by American Express, Cadillac and others debuting during Sunday's 87th Academy Awards, as Dove revived Real Beauty platform with #SpeakBeautiful campaign and Lego stole the show with musical number and brick Oscars.

Honda CEO plans to step down amid airbag furor as Takata faces US fines over recall information requests.

SodaStream hits reset as sales and profits fall.

Apple tops 2015 Brandcameo Awards as #1 product placement in the year's #1 movies.

Coca-Cola promotes bottle's centennial with global campaign that includes a nod back to iconic tune.Continue reading...

media brands

Discovery's Long History with Soccer Leads to English Premier League

Posted by Mark J. Miller on January 22, 2015 12:18 PM

Barclays English Premier League 2014 2015

TV execs are finding more and more to love about live sports, one of the last bastions of televsion where viewers actually tune in when the event is taking place. Because of that, consumer can’t exactly skip over the commercials, a fact that has led more ad dollars to be earmarked for sports than ever before.

Discovery Communications Inc. (DCI) would like a bigger piece of that pie and is apparently willing to pay big bucks for it. The parent company of Discovery Channel and a multitude of other media brands is ready to go after one of the biggest fish in the live-sports pond: the English Premier League.

According to Bloomberg, Discovery CEO Davis Zaslav is in London this week to meet with Premier League execs as companies prepare to make bids for the league’s broadcasting rights early next month. The last time around in 2012, Rupert Murdoch’s Sky and BT Group promised to dole out $4.5 billion for a three-year deal. The news was welcomed by investors, who clearly welcome a little more grass-kicking from the brand famed for educational, non-fiction programming.Continue reading...

brand news

Brand News: American Beagle, Red Lobster, Warner Bros. and more

Posted by Dale Buss on November 5, 2014 10:14 AM


Republicans take US Senate and some key blue-state governorships in elections that even Democrats interpret as repudiation of President Obama, while higher minimum wage passes in four states and pot is legalized in three.

Coca-Cola has hit on its hands with Coke Life, researcher says.

Red Lobster reverts to lobster roots in highly-watched rebrand.

Warner Bros. lays off about 1,000 of its 8,000-member workforce.

American Eagle brings April Fool's prank to life (for a cause) with American Beagle collection. Continue reading...

brand news

In the News: Alibaba, Burberry, Hyundai and more

Posted by Dale Buss on November 4, 2014 09:15 AM


Alibaba revenues rise 54 percent in first earnings report as public company.

Apple and Google overcome differences for Disney Movies Anywhere partnership.

Burberry unveils Romeo Beckham as star of holiday ad campaign.

Hyundai and Kia are sanctioned with $350 million U.S. fine for misleading fuel-economy claims.

Emirates Airlines drops out as FIFA sponsor. Continue reading...

masters of their domains

Discovery Soars on Tightrope Walker Nik Wallenda's Sky-High Chicago Feats

Posted by Dale Buss on November 3, 2014 05:01 PM

Discovery Channel is riding the slim profile of tightrope walker Nik Wallenda to new heights of risk in television programming.

On Sunday evening, the network's big bet on the daredevil apparently paid off handsomely. According to CBS Chicago, 1 million people tuned in to Discovery watch the scion of America's foremost family of risk-takers traverse two separate spans between Chicago skyscrapers totaling 543 feet (50 stories). Wallenda made even more history by walking one of the lengths blindfolded.Continue reading...

brand news

Brand News: Bendgate, GM, Uber and more

Posted by Dale Buss on September 25, 2014 09:12 AM


Apple pulls update to iOS 8 software as "bendgate" iPhone 6 complaints cause more headaches (and a Kit-Kat kwip) for Tim Cook.

GM CEO Mary Barry makes the cover of TIME as automaker appoints first cybersecurity czar and dispels MyLink claim.

Mondelez elevates Dana Anderson to CMO.

Twitter launches targeted ads for movies.

Uber opens debate with European regulators over ride-sharing rules.


Amazon loses streaming entertainment head.

Audi, Chevrolet and Lincoln plan to boost ad spending in 2015.

Best Buy taps designers for exclusive accessories.Continue reading...


TVGN Cuts Ties with Muddled TV Guide Past with Rebrand to Pop

Posted by Sheila Shayon on September 22, 2014 03:01 PM

US cable TV networks love to rebrand, in the ever-elusive chase for younger eyeballs or different demographics, or to reflect a new programming mix, positioning and ad sales focus. So don't get too attached to TVGN, because the channel formerly known as TV Guide Network in the US is rebranding as Pop in the new year.

Owned and operated by CBS and Lionsgate, TVGN is a separate entity from and TV Guide Magazine, and its latest identity is as a destination for hard-core pop culture consumers, the inspiration for the three-letter moniker. Or as Brad Schwartz, POP’s president of entertainment and media, told TV Week, “When something stands out from the rest, it pops.”

“It’s what everyone is talking about," he added. "When something is so good that it earns a culture of fandom, that’s pop—and that’s what we want our channel to symbolize, a fresh new media personality that puts us firmly alongside the audience.”

As Broadcasting & Cable points out, TVGN's reach of 80 million homes makes it (potentially) an important business for CBS and Lionsgate.

“Pop is an exciting new chapter for a cable network that has made great progress and generated significant ratings momentum over the past year,” said CBS CEO Les Moonves and Lionsgate CEO Jon Feltheimer in a press release. “Our new brand not only positions the channel for continued growth but reflects its identity, focus and fan base.”Continue reading...

brand news

Brand News: PepsiCo, Yelp, Target and more

Posted by Dale Buss on September 18, 2014 09:32 AM


As another NFL player is suspended following domestic violence arrest, Nike and the Minnesota Vikings reverse course and suspend Adrian Peterson. Other sponsors monitor the situation as PepsiCo CEO Indra Nooyi signals her support for embattled NFL Commissioner Roger Goodell, while Radisson's move to drop Vikings sponsorship turned out to be a smart move. Meanwhile, female fans grow wary of league and CBS CEO Moonves hails football on TV.

Toshiba cuts 900 jobs in PC restructuring while Warner Bros. is expected to cut up to 1,000 jobs.

Target selects brand partners for "made to matter" sustainable push with Walmart.

Yelp and TinyCo settle FTC lawsuit for improperly collecting data on kids.

Scotland goes to the polls in historic vote on independence while Scotch whisky-makers fret, among other nervous industries.


Alibaba sets to price shares amid investor frenzy over looming IPO.

Amazon expands Kindle lineup and boosts price of basic e-reader.

Apple reportedly plans to reveal two new iPads (despite i-fatigue) and new Mac OS, amidst increasing focus on security.

Audi claims first California self-driving permit.Continue reading...

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