Posted by Dale Buss on September 18, 2014 09:32 AM
As another NFL player is suspended following domestic violence arrest, Nike and the Minnesota Vikings reverse course and suspend Adrian Peterson. Other sponsors monitor the situation as PepsiCo CEO Indra Nooyi signals her support for embattled NFL Commissioner Roger Goodell, while Radisson's move to drop Vikings sponsorship turned out to be a smart move. Meanwhile, female fans grow wary of league and CBS CEO Moonves hails football on TV.
Toshiba cuts 900 jobs in PC restructuring while Warner Bros. is expected to cut up to 1,000 jobs.
Target selects brand partners for "made to matter" sustainable push with Walmart.
Yelp and TinyCo settle FTC lawsuit for improperly collecting data on kids.
Scotland goes to the polls in historic vote on independence while Scotch whisky-makers fret, among other nervous industries.
MORE BRAND NEWS
Alibaba sets to price shares amid investor frenzy over looming IPO.
Amazon expands Kindle lineup and boosts price of basic e-reader.
Apple reportedly plans to reveal two new iPads (despite i-fatigue) and new Mac OS, amidst increasing focus on security.
Audi claims first California self-driving permit.Continue reading...
Posted by Dale Buss on August 14, 2014 09:32 AM
AT&T slashes prices on iPads, expands ultrafast GigaPower broadband to Dallas.
Cisco plans to cut 6,000 jobs.
GE talks with Electrolux and Quirky about selling home-appliance unit.
Colgate's use of triclosan in Total sparks debate.
T-Mobile CFO calls Iliad offer "inadequate."
MORE BRAND NEWS
Applebee's teases new burgers with digital campaign.
Burger King drops "Satisfries."
Buzzfeed explains new business model.
Comcast experiments with marathoning TV shows.
Discovery sees debunking Shark Week become a cottage industry.Continue reading...
Posted by Dale Buss on August 12, 2014 09:41 AM
Tata launches new airline Vistara on social media as Jaguar, Land Rover sales boost business.
Chiquita bananas brand sparks bidding war.
Axe goes celibate in ad for new scent.
Uber goes after Lyft and vice versa as they seek to supplant taxi industry.
Robin Williams dies of suspected suicide at age 63 as brands and fans pay tribute and ABC News apologizes.
MORE BRAND NEWS
Aereo could survive on new Senate proposal.
Alibaba poses problems for bankers with IPO.
Alitalia and Etihad Airways finalize investment deal for reinvigorated Alitalia.
Amazon and Disney dispute more than pricing as new Fire Phone ads tout Firefly technology.Continue reading...
Posted by Dale Buss on January 13, 2014 09:33 AM
GM nears reinstatement of dividend as Chevrolet won both Car of the Year honors for the Chevrolet Corvette Stingray and Truck/Utiilty of the Year for the Silverado at the North American International Auto Show.
Target publishes apology letter in national newspapers, offers credit reports, fraud protection to affected customers.
Darden Restaurants sees 20,000 join work-underpayment suit.
AB InBev puts more marketing muscle behind blue-collar brews such as Busch.
Accenture tapped to take over Healthcare.gov fixes.
Airbus posts record jet orders.
BP vows to fight "fictitous" compensation claims in Gulf of Mexico.
Denny's tries to move beyond breakfast.
Discovery ends talks to buy Scripps.
Dunkin' Donuts expands in US west.
Ford introduces aluminum-frame F150.Continue reading...
games people play
Posted by Sheila Shayon on September 3, 2013 04:38 PM
NBC is going retro in its bid to win back audiences and ratings with a live game show, "The Million Second Quiz," scheduled to debut Sept. 9. But the modern iteration will include digital, dual-screen and real-time trimmings that viewers expect.
It’s the first game show series to be broadcast live on US television since the 1960s and lays claim to being “…the first fully convergent television experience, where viewers will be able to play along at home in real-time and sync to the live primetime broadcast," according to a press release.
Hosted and co-produced by television mega-personality Ryan Seacrest, contestants will answer trivia questions from inside an enormous hourglass-shaped cage built on top of a former New York car dealership. The show will air over 10 consecutive nights but the game will run 24 hours a day for 12 days (hence the one million seconds) necessitating that contestants live at the game's studios where they can be viewed 24/7 on NBC's website. Viewers can play the game on a mobile app and possibly secure a chance to compete on the live show, which culminates in a $2 million prize, combining elements of mobile, social, TV and real-time competition.Continue reading...
Posted by Sheila Shayon on August 9, 2013 07:03 PM
Almost as soon as actress Lindsay Lohan left her latest stint in rehab, Oprah Winfrey swooped in to snag an interview with the troubled star.
"All I can say about it is this: I believe that she believes that she is ready to move forward in her life," Winfrey told Today Show host Al Roker. "We'll see." With that, Winfrey is clearly willing to invest in Lohan's sober future—or at least document it for all the world to see.
“I've heard a lot of things about me mentoring her,” Oprah said. “When I finished the interview, I gave her one of my favorite books ... 'The Untethered Soul.' And I've texted her a couple times since then. I'm anxious to see whether or not this young woman, who is a really, really fine actress, will be able to allow us into her life and let us see the trajectory of trying to put the pieces back together."Continue reading...
Posted by Dale Buss on May 23, 2013 09:15 AM
PepsiCo rethinks soda pricing strategy in the US.
Discovery plans to launch online video network.
Sergio Garcia catches serious heat from sponsors Adidas, TaylorMade after Woods "chicken" comment.
Borders customers are stuck with their gift cards, judge rules.
ESPN layoffs show network's vulnerability.
Equal sweetens its look.
Ford plans to exit manufacturing in Australia as it launches new marketing campaign for Europe.
GE weighs selling off large parts of financing arm.Continue reading...
Posted by Dale Buss on April 4, 2013 09:37 AM
Arthur Frommer buys back travel book brand from Google, which acquired it with big plans last August.
Facebook readies for rumored phone event today.
Apple's futuristic campus project runs late and $2 billion overbudget.
BlackBerry turns mobile website into "test drive" of new Z10 phone, kills off BBM music service.
CVS and Rite-Aid target allergy season.
ConAgra boosts ad spending as commodity costs drop.
Detroit Electric launches Tesla rival.Continue reading...