Disney Channel’s Organic Nutritional Boost

Horizon Dairy is betting on the Disney Channel as a “smart move” in its foray into national television advertising, as seen in the above video.

The product being advertised is Horizon's Organic Milk Plus DHA Omega-3, and the spot conforms to Disney Channel's strict sponsorship policy, which limits ads to two per hour, 15 seconds in length, restricts overt product claims, and requires a voice-over sign-off that the product is a “proud sponsor of Disney Channel.”

The campaign, however, reaches across the Disney family of media brands.Continue reading...