Posted by Abe Sauer on April 5, 2013 12:53 PM
Above, all of the name brand paper joss items available for this week's Qing Ming Jie or Tomb Sweeping Day when Chinese burn items to send to ancestors in the afterlife. Qing Ming is now big business.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Apple still in trouble... China's anti-"fixie" rhetoric... infant formula saga... Celebrity China clout... PETA... counterfeit beer... Porsche... Startup Asia 2013... fly home to vote... "Baidu Glass"... W Hotels... McDonald's... Iron Man 3 to World War Z... cheap Bollinger... iPhone joss... "vulgar" Birkin brand... and more.Continue reading...
Posted by Mark J. Miller on March 20, 2013 03:37 PM
Shopping bags at Disney theme parks are generally overstuffed with Mickey ears, Dumbo stuffed animals and Little Mermaid outfits. Soon, though, those bags—at least the ones at Disney World—may be packed with plenty of non-Disney merchandise.
Disney World’s Downtown Disney is getting a revamp and expansion that is scheduled to be finished in 2016 and will result in a change of name to Disney Springs and a total change of sensibility. It will feature “uniquely Disney venues coupled with high profile third parties” and will mean the end for nightclub spot Pleasure Island, Fox News reports. Instead, Disney Springs will get a makeover that will include “Spanish revival architecture amidst a retail setting with waterfront dining.”Continue reading...
Posted by Shirley Brady on March 19, 2013 09:07 AM
Interbrand announces the 2013 Best Retail Brands report.
Coca-Cola honored with first Clio brand icon award.
Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.
Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.
BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.
Burger King hopes folks gobble up new turkey burger.
Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.
Clorox introduces smart tube technology to packaging design.Continue reading...
Posted by Sheila Shayon on June 21, 2012 02:02 PM
Google’s Android mobile operating system is #1 on the top 20 brands favored by the LGBT community, according to the researchers at YouGov BrandIndex. Last year, Google's YouTube topped the annual LGBT ranking.
The 2012 LGBT buzz list includes four Apple-related and several other tech and social media brands, and looks quite different from last year’s ranking, with 12 new brands making the top 20: Android, iPad, Target, Samsung, Aleve, Kindle, Advil, PBS, LG, Starbucks, Comedy Central, and Skype. Disneyland and Disney World share fourth spot, reflect the parks' annual LGBT days and outreach to the gay community.
“Gay consumers number 15 million and counting, spending $743 billion annually” in the U.S., according to LGBT marketing agency Prime Access. Falling out of the top 20 this year: Google, Amazon, Whole Foods, Claritin, HBO, Lowe's, Cheerios, Food Network, M&Ms, Nike, Trader Joe's and Bose.Continue reading...
Posted by Barry Silverstein on February 19, 2010 10:35 AM
Remember the ads that featured a victorious sports personality being asked, "Now that you've won, what are you going to do next?" And the victor would proclaim, "I'm going to Disney World!" Well, the 2010 Winter Olympics in Vancouver may be starting a new trend. From now on, the answer might be, "I'm going to have Ben & Jerry's name an ice cream flavor after me!"
Ben & Jerry's is the eponymous ice cream company that has achieved fame for such kooky flavor names as Cherry Garcia, Chubby Hubby, and Chunky Monkey. Last December, the company introduced "Maple Blondie," named after champion snowboarder Hannah Teeter, a native of Vermont, Ben & Jerry's home state. It was the first time the company named a flavor after an athlete.Continue reading...