brands under fire
Posted by Sheila Shayon on August 18, 2011 03:04 PM
Kraft’s “Not For Every Relationship” contest, which we covered last month, invites couples to answer the question “How Has Miracle Whip Affected Your Relationship?” by posting videos on YouTube. The stunt has caught the angry attention of Beverly Willett, vice chair of the Coalition for Divorce Reform.
Willett accuses the “other mayo” of contributing to “family dissolution,” and is asking others to join her in petitioning to oppose Kraft’s contest:
TELL US YOUR STORY ABOUT HOW MIRACLE WHIP HAS AFFECTED YOUR RELATIONSHIP FOR A CHANCE TO WIN $25,000 FOR YOUR WEDDING OR DIVORCE at www.miraclewhip.com is tasteless and an insult to the millions of children a year who experience their parents' divorce, the majority of whom as a result suffer negative long-term consequences.
The contest runs through August 23 with a grand prize of $25,000 to the winning couple, to be used towards a marriage or a divorce. Continue reading...