2014 Brandcameo Product Placement Awards

brand strategy

Carphone Warehouse-Dixons Merger in UK Could Mean Survival for Aging Brands

Posted by Barry Silverstein on February 27, 2014 05:44 PM

In what is surely a nod to the old adage that "bigger is better," a blockbuster deal in the UK may be in the works. Carphone Warehouse, the largest mobile phone retailer in Europe, and the now defunct Dixons, the second largest electronics retailer, confirmed they are in "preliminary discussions regarding a possible merger." If the merger happens, it will create a dominant retail giant with a potential footprint of some 3,000 stores_more than 1,200 in Britain alone—and as much as 12 billion pounds in annual sales.

While the deal is generally considered a merger of equals, Carphone Warehouse currently has more than twice the number of stores as Dixons, but Dixons sales are more than double that of Carphone Warehouse. It is likely that the new consolidated company would be rebranded. "Carphone Warehouse's name has long been anachronistic because it doesn't sell carphones and it doesn't operate warehouses," Nick Bubb, a retail analyst, told The Guardian. "In the same way, it is increasingly odd that Dixons mainly trades as Currys and PC World."Continue reading...

brand news

In the News: Apple, Facebook, RIM & more

Posted by Dale Buss on January 31, 2012 09:03 AM

In the News

Apple hires Dixons CEO as new retail chief, while iPad sales propel Apple to top of PC market over HP. Apple patent challenger Samsung, meanwhile, faces EU inquiry.

AT&T names new strategy officer in management shuffle.

Bang & Olufsen debuts cheaper line of high-tech gadgets.

Belstaff brings luxury leather jackets to London and New York with dual flagships.

BSKyB to start movie service rivaling Netflix.

BlackBerry-maker RIM posts corporate governance report indicating why co-CEO role was scrapped.

Carrefour names yet another CEO in turnaround struggle.Continue reading...

brand news

In the News: Airbnb, Borders, Ryanair & more

Posted by Dale Buss on July 26, 2011 09:00 AM

In the News

Airbnb fetches $1 billion initial value.

Bentley ponders adding SUV.

Borders sees talks to save a few dozen stores fail.

Credit Suisse eyes layoffs.

EA Sports taps into college-football devotion.

Ford reports profit dip due to cost pressures.

GE moves its x-ray headquarters to China.Continue reading...

brand news

In the News: BP Forges Ahead

Posted by Shirley Brady on June 25, 2010 06:15 PM

BP CEO Tony Hayward tells investors he won't resign as company orders (and touts, above) Kevin Costner's water-filtering technology.

Apple's iPhone 4 notched 1.5 million estimated sales on first day (majority being upgrades) as "death grip" mystifies.

Coca-Cola's first promoted trend on Twitter netted 86 million impressions in 24 hours.

ESPN's LeBron Tracker (sponsored by Captain Morgan Rum) follows NBA star's moves as a free agent.Continue reading...

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