Posted by Mark J. Miller on December 6, 2013 06:39 PM
Scotchy, Scotch, Scotch.. I Love Scotch
When comedian Will Ferrell dressed up as his Anchorman alter ego Ron Burgundy and shot a bunch of ridiculous commercials for the Dodge Durango, GM couldn’t have possibly predicted what it would do for the brand. In the month the ads launched, sales of Durango went up 59 percent compared with a year ago and its web traffic also took an 80 percent spike upward.
Plenty of other brands are hoping for the same kind of upward tick as they align with Ferrell before Anchorman 2 is released Dec. 18. One of them comes from liquor marketer Riviera Imports and is called "Great Odin's Raven Special Reserve,” named after one of Burgundy’s catch phrases. The word from Ad Age is that Riviera will ship out orders with stand-up displays of Burgundy to put up in stores. Prepare for a run on scotch, America.
If that weren’t enough, Anchorman 2-related products will also be coming from Ben & Jerry’s (Scotchy Scotch Scotch) and Jockey underwear. MillerCoors has also inked a deal to have its old-school Miller Lite cans appear in the film.Continue reading...
Posted by Mark J. Miller on August 23, 2013 06:03 PM
Diageo Wins Packaging Battle for Parrot Bay
The American Beverage Corporation (ABC) and Pouch Pac Innovations have been trying to stop Diageo from distributing its frozen Parrot Bay ready-to-drink cocktail line, but the court system has declared Parrot Bay the winner. The brand could face a jury trial next year, though, related to its packaging, according to Beverage Daily.
ABC felt that Parrot Bay too closely parroted its own Daily Cocktails. “With the introduction of these frozen cocktail pouches, Daily's essentially created and built an extremely successful frozen cocktail market,” ABC said earlier this year. That concern apparently didn’t bother the courts.
ABC is now in the process of deciding if it wants to get dragged through a jury trial.Continue reading...
brand and bottle
Posted by Mark J. Miller on January 30, 2012 01:02 PM
About 5-10 percent of America has celiac disease, a condition that causes them to have trouble digesting food and drink that has gluten in it. This has led to a slow growth in gluten-free products. Beer is one of those things that folks who suffer from celiac disease can’t generally have.
However, in recent years, smaller brewers have started to make gluten-free beers to help satisfy this market. Two celiacs started Bard’s Tale Brewery to help serve the thirsty, gluten-rejecting masses, and in 2006, the United Kingdom hosted the first gluten-free beer festival.
And now the Delaware-based Dogfish Head Beer is getting into the act.Continue reading...
Posted by Jennifer Sokolowsky on February 22, 2011 04:00 PM
Thanks to judicious handling, a mistakenly sent tweet by a Red Cross employee turned into good publicity for a beer company and more donations for the Red Cross.
Gloria Huang, a social media marketer for the Red Cross, was using social-media management tool HootSuite and sent what was meant to be a private tweet to a friend via the Red Cross account rather than her personal one.
In the modern-day version of "reply all" on email, she tweeted: "Ryan found two more 4 bottle packs of Dogfish Head's Midas Touch beer.... when we drink we do it right #gettngslizzerd." (“Getting slizzered,” of course, referring to getting drunk — which the Red Cross says Huang was not at the time of the tweet).
An hour later, Wendy Harman, Red Cross social media director, responded on the Twitter account, "We've deleted the rogue tweet but rest assured the Red Cross is sober and we've confiscated the keys."
Turns out that Twitter followers of the Red Cross didn't mind the red face; and, in fact, cheered the easygoing response and started donating.Continue reading...
brand and bottle
Posted by Jennifer Sokolowsky on November 26, 2010 05:00 PM
In the most obvious beer brand launch ever, Discovery Channel's new series, Brew Masters, looks at a craft beer inspired by Miles Davis. As in Miles "Bitches Brew" Davis. Sundays at 10, folks! BYOB.
Yes, the popularity of cooking shows on TV never seems to wane, so it’s somewhat surprising that there haven’t been more shows dedicated to beverages. Brew Masters features the quest of Dogfish Head Brewery founder Sam Calagione to explore the world of beer, looking for inspiration for brews ranging from one to commemorate the 40th anniversary of the iconic Bitches Brew album, to a beer based on an ancient Egyptian recipe.
It’s billed as a reality show, but it's more of a docudrama — though the drama will not unfold through personal meltdowns but via the search for the perfect beer, and the suspense of whether a tomato-based beer, for example, will come out drinkable.
Sounds like the perfect opportunity for the backseat brewer to unwind on the couch with a cold one. Join us for more beer (news, that is), after the jump.Continue reading...