brand news

In the News: BlackBerry, Burger King, BP and more

Posted by Dale Buss on March 30, 2012 08:56 AM

In the News

Apple grapples with Foxconn labor audit.

BP says Gulf oil spill was smaller than claimed.

Best Buy reboots big-box format.

BlackBerry owner RIM sees former co-CEO depart amid $125 million loss, trims exec staff, and explores strategic options including sale of Canada's troubled smartphone-maker.

Burger King sells 278 restaurants to biggest franchisee; tests new menu items; cedes U.S. crown to Wendy's; and brings lamb burgers to the U.K.

CBS and Turner boost digital ad sales through March Madness.

Chrysler unveils new spots to follow Super Bowl's "Halftime in America" commercial with Clint Eastwood.

Daimler and BYD announce Denza, a new EV auto brand for China.Continue reading...

sonic truth

HP Gets Retro-Hip to Plug Audio Brands

Posted by Shirley Brady on May 13, 2011 04:00 PM

Hewlett-Packard is touting its audio brand partners in its HP consumer notebooks (Dolby, SRS and the Chrysler-favored Beats by Dr. Dre) in a quirky, retro new video that's one part Loony Toons, one part goofy 1950's educational film, including white-jacketed scientists, a pitch-perfect voiceover and a winking nod to the future — check it out below. Continue reading...

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