social media watch
Posted by Sheila Shayon on April 29, 2011 10:00 AM
Every brand and their dog has a Facebook page these days. Realizing the competition's stiff to stand out, NESCAFÉ is launching its FB US page debut with a game.
Its “Play With Your Coffee” app is a multi-feature campaign that mirrors the single-serve coffee system’s options which include 15 bar internal pressure, user-controlled coffee strength, temperature and milk content – all for the serious home barista.
“Latte Yourself” riffs on the beverage's distinctive swirly design — creating a caffeinated, foamy portrait that can be tweeted, posted to users' Facebook walls, or downloaded for a “mochafied” portrait. (Don't believe there's an art to coffee? Click here for a coffee artist who's riffing on the Royal Wedding in her latest work — come to think of it, the portrait above does resemble Kate Middleton...)Continue reading...
Posted by Sheila Shayon on February 28, 2011 05:00 PM
The above video is part of a consumer-awareness campaign introducing changes in the UK 2011 Broadcasting Code from media regulator Ofcom that went into effect today.
Nestlé’s Dolce Gusto coffee makes history as the first brand featured on a UK-produced television program in a paid product placement deal, valued at £100,000 and brokered by WPP media agency Mindshare, on ITV1's This Morning – this morning.Continue reading...