Best Global Green Brands 2014

brand news

In the News: Amazon, Facebook Phone, Toys 'R' Us and more

Posted by Dale Buss on April 2, 2013 09:07 AM

In the News

Amazon sees online retail rivals rise in 4Q and reign as most expensive stock end as company may have smartphone ambitions.

Facebook phone, no longer a rumor, is coming to Android.

Toys 'R' Us pulls planned IPO.

American Airlines settles fare suit with Orbitz.

American Express tests geo-targeted ads in London cabs.

American Greetings decides to go private.

Apple apology by CEO Tim Cook seems to satisfy Chinese authorities.Continue reading...

brand news

In the News: Dole, AEG, Samsung and more

Posted by Dale Buss on September 19, 2012 09:07 AM

In the News

Adidas dumped by university over labor concerns.

American Airlines expects thousands of job cuts and faces rash of late, canceled flights..

Anschutz plans to sell its entertainment group, part-owner of Los Angeles Lakers, in AEG sale to include LA's Staples Center.

Barry Diller and Scott Rudin enter e-publishing of books.

Caesars to rebrand Imperial Palace as The Quad.

Campbell Soup Co. boosts digital marketing.

Canon slashes prices in India.

Coca-Cola heirs lose $37M in foreclosure crisis.Continue reading...

brand news

In the News: Apple, ESPN, Dole and more

Posted by Dale Buss on September 13, 2012 09:08 AM

In the News

AU Optronics faces potential $1 billion U.S. fine in allegations of price-fixing on liquid-crystal displays.

Apple sets off reactions with introduction of new iPhone 5, including some who see it as a best-seller, others who ask if it's boring. The new device offers bigger space for mobile ads (a boon for Facebook) with larger screen, while iPhone tops Google Android in customer satisfaction, survey says.

Campbell looking at snack deals to grow globally.

Chevron partners with Safeway for first U.S. loyalty program.

Dole explores sale of businesses to Itochu.

Dunkin' Donuts steps up expansion at univerisities.

ESPN starts new TV campaign for digital-subscription service.

Ford faces decisions on Europe and Asia strategies.Continue reading...

political season

Is Dole Bananas for Attaching its Brand to Far Right Politics?

Posted by Abe Sauer on June 23, 2011 10:00 PM

It may have gone without notice for many, but it was a surprise to see Dole's heavy presence at the recent RightOnline conference in Minneapolis, June 17 and 18.

In addition to being listed as a "silver" level sponsor, one of Dole's key executives spoke on one of the panels. She identified herself as a representative of the brand before saying, "I know what we're against — we're against Obamacare."

With all of the trouble that retailer Target got into last year dabbling in politics, just what is Dole doing partnering with far right wing organizations like RightOnline and Focus on the Family?Continue reading...

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brand news

In the News: P&G, Pfizer, NBA & more

Posted by Dale Buss on June 13, 2011 09:00 AM

In the News

Apple store employee moves to unionize.

Chipotle expansion plans hit by rising costs.

Citi defends delay in disclosing hacking.

Dell gives precedence to Chinese market for tablet roll-out.

Dole blitzes US cities to pump up banana sales.

Edmunds.com to launch Groupon-type channel for cars.

Ford is ordered to pay $2 billion to dealers in old pricing dispute.Continue reading...

chew on this

Lunchables and SnackWell's: The Angel/Devil Sides of Kraft?

Posted by Barry Silverstein on April 21, 2011 12:00 PM

One thing you can say about food giant Kraft — they're getting craftier when it comes to brand marketing.

Whether it's beefing up smaller brands, or linking American cheese with the great American pastime of baseball, Kraft finds contemporary ways to keep brands relevant.

Now the company is doing just that for two long-lasting brands, both of which are getting an update that centers around healthier eating.Continue reading...

campaigns

Ad Watch: AT&T, Chrysler, Coca-Cola, EA, NBA and more

Posted by Shirley Brady on January 18, 2011 05:30 PM

AT&T promotes its 4G network with a commercial that rewinds a football player's life back to the moment his dad first bought him tickets to a game, purchased (of course) with his AT&T phone.

Watch more new spots — from Audi, Coca-Cola, TurboTax, Intel and other brands — after the jump.Continue reading...

name that _______

Peppers Aim for Chiquita, Dole Punch

Posted by Barry Silverstein on May 26, 2010 03:25 PM

When Chiquita branded bananas in 1963, it became one of the first companies to recognize that a fruit could be differentiated, simply by labeling it with a name. Now the Chiquita name has come to be closely associated with bananas, as has Dole with pineapples.

The California-based Sun World group is looking to do the same thing with peppers. With the pepper season imminent, Sun World is re-introducing its branded peppers, "Le Rouge Royale" (sweet red peppers) and "Le Jaune Royale" (sweet yellow peppers), accompanied by new logos and packaging.

Sun World's marketing VP, Gordon Robertson, says "The name Le Rouge Royale still resonates with the trade today. We're hoping to build on that lasting brand impression and drive it to the consumer level with a refreshed logo, newly branded packaging and support of retailers' merchandising programs."Continue reading...

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