Interbrand IQ: The Best Asian Brands Issue

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In the News: Deutsche Telekom, The Masters, Toyota and more

Posted by Dale Buss on April 11, 2013 09:16 AM

In the News

Deutsche Telekom raises bid for MetroPCS.

The Masters begins at Augusta National today with Tiger Woods again among the favorites.

Toyota and other Japanese automakers recall 3.4 million vehicles over Takata airbag.

Applebee's led first-quarter social media engagement by restaurants.

Barnes & Noble rebrands self-publishing platform PubIt! as Nook Press as it continues to invest in future of Nook brand.

Justin Bieber backs a debit card for teens, from parents.

ConocoPhillips suspends Arctic drilling plan.

Daimler says worsening Europe puts its 2013 profit outlook in doubt.

Dell plans to double sales outlets in China.Continue reading...

brand launch

Warby Parker Co-Founder Hopes His Next Brand is a Close Shave

Posted by Sheila Shayon on March 15, 2013 10:03 AM

Warby Parker upended the eye glass business and have now set their sights on shaving with their second start-up, Harry’s.  

Warby Parker co-founder Jeff Raider is relying on his first start-up's magic elixir—“a direct-to-consumer boutique experience for mass-retail prices,"—to make Harry's a runaway hit, FastCompany reports.Continue reading...

brand news

In the News: Pfizer, Starbucks, Con Edison and more

Posted by Dale Buss on November 1, 2012 09:03 AM

In the News

Pfizer drops on weaker sales of specialty care drugs and emerging market slump, plans to buy back up to $10B in shares.

UK lawmakers prepare to grill Starbucks, Amazon and Google on taxes.

Con Edison makes progress in restoring NYC neighborhoods' power, while MTA offers free fares in bid to get New York moving again.

Apple's Cook fields his A-team before a wary Wall Street.

Avon sees sales drop in China and the U.K.

Barclay's hit with record U.S. fine.

Burger King tests delivery service in Florida.Continue reading...

brand news

In the News: VW/Porsche, Aetna, Barclays and more

Posted by Dale Buss on July 5, 2012 08:59 AM

In the News

Volkswagen acquires remaining Porsche stake for nearly $6 billion.

Aetna and California doctors face off over business practices.

Barclays former CEO apologizes in grilling by U.K. lawmakers.

Alibaba clamps down on staff corruption.

Avon introduces his and her fragrances with Jon Bon Jovi's help.

BBC names new director general.

Best Buy makes its stores look sleeker.

Boeing plans new green technologies.Continue reading...

viral marketing

Cheeky Dollar Shave Club Nicks Rivals

Posted by Sheila Shayon on April 16, 2012 09:58 AM

Cheeky start-up Dollar Shave Club has the $13 billion shaving industry on edge as its commercial featuring founder, CEO and improv actor Michael Dubin has gone viral— it's at 4.2 million views and counting—thanks in part to the brand’s cheeky motto, “Our Blades Are F***ing Great.”

The Santa Monica, CA-based e-commerce start-up, just a few weeks old, had 12,000 people sign-up in the first 48 hours for its razors and blades sold in an arrestingly simple way: select one of three razors, pay one low monthly fee, and have them delivered to your door. Continue reading...

brand news

In the News: Apple, Nestle, Tumblr & more

Posted by Dale Buss on April 12, 2012 09:04 AM

AB InBev is warned by U.K. regulators about ad linking Budweiser to "sexual success"; emerges as main suitor for maker of Presidente beer.

Apple and five book publishers are sued by Justice Department over e-book pricing, elevating role of Amazon in setting prices.

BrightSource Energy withdraws IPO in a blow to green power.

Conde Nast furthers its push into Hollywood.

Dish Network names P&G vet as new CMO.

Dollar General expands presence nationwide.

Dollar Shave Club puts men in a lather.

Dos Equis stalls marketing push because of recall of amber bottles. Continue reading...

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