Posted by Dale Buss on November 15, 2012 09:04 AM
5-Hour Energy consumption cited for possible involvement in deaths.
Abercrombie & Fitch credits faster reaction times for bump in results.
BBC scrutiny continues as broadcaster celebrates 90th.
BP nears settlement with federal government on Gulf spill.
Best Buy battles skeptics with turnaround plans.
Checkers opens restaurant in a Walmart.
Chick-fil-A ranked No. 1 chicken chain in new survey.Continue reading...
Posted by Dale Buss on November 12, 2012 09:01 AM
Apple and HTC settle patent dispute.
BBC needs radical overhaul, chairman says, as two more senior execs step down.
Hyundai and Kia cope with damage they've done to their main selling point: mileage.
AEG and StubHub align.
Alltel returns with holiday pitch to Santa.
Brinks says it isn't for sale right now.
Cisco rolls out aggressive new strategy for dealing with patent trolls.Continue reading...
Posted by Dale Buss on October 22, 2012 09:00 AM
Lance Armstrong is stripped of titles and banned from cycling for life by international body.
Nissan joins hybrid parade.
Virgin's four-star hotels are coming to NYC.
AIG CEO defends company's "free lunch" to New York mag.
American Idol sees ad rates fall.
Ancestry.com agrees to $1.6-billion takeover deal.
Apple creates buzz with plans for smaller iPad as school sales buoy its tablet lead.
BP sells entire Russian stake to Rosneft.
Banana Republic plans to bring back Mad Men collection.Continue reading...
Posted by Dale Buss on September 3, 2012 05:15 PM
Scrapping its iconic slogan of 50 years, "We Try Harder," Avis has announced that it's switching to a new tagline: "It's Your Space."
Why? Sometimes brands may need to leave well enough alone. And arguably, Avis has been as associated with this particular bit of corporate mission-speak as seamlessly as just about any other brand has managed to fuse its identify with its tagline, such as Nike with "Just Do It" or Walmart back in the day with "Everyday Low Prices."
But new CMO Jeannine Haas, after delving into research to see how the brand is perceived, has determined that Avis Budget Group needs to position its flagship brand in a more relevant way for a business clientele that continues to evolve.
"Brand marketing to drive profitable growth is one of our strategic growth initiatives," she stated in a press release. "This campaign is our latest effort in delivering against this key objective."Continue reading...
Posted by Dale Buss on August 27, 2012 09:00 AM
2016 stuns by tapping into anti-Obama sentiment at weekend box office.
ABC seems to be tanking Nightline to make room for Jimmy Kimmel's move.
Apple cements its industry dominance with court victory over Samsung as verdict affirms the value of product-design innovation and raises questions about future of smartphone market.
CNN looks for a boost from HBO shows.
Carrefour needs turnaround plan.
CarMax plans next-generation outlet and entry into smaller markets.
Crain overhauls Advertising Age for digital world.
Facebook wants to redefine how reach is measured.
Ford vows to fix problems with MyFord Touch. Continue reading...
Posted by Dale Buss on October 11, 2011 09:01 AM
Apple seeks Qualcomm patent documents to shore up Samsung legal defense, as Apple sets date for employee celebration of Steve Jobs' life.
BMW expands luxury-car sales lead globally.
Cinemark chain threatens not to show Tower Heist over Universal's video-on-demand window.
Cosi battle with shareholder escalates.
Diageo nods to Brazil's growing might with new Johnnie Walker campaign.
Dollar Thrifty takes itself off the market.
General Mills says its can cut only so much sugar out of cereals.Continue reading...
brands under fire
Posted by Mark J. Miller on July 14, 2011 10:00 AM
You've got to hand it to Dov Charney. The mustachioed founder/CEO of American Apparel doesn't give a damn (or a tee) that his once-hip hipster fashion line has been given less than 18 months to live.
A video posted on the brand's YouTube channel shows the struggling brand's CEO chatting with a reporter from his homeland — Canada — to prove that the rumors of his brand's death are greatly exaggerated. Other videos feature the marketing team, the creative team, the production team, the chief manufacturing officer, the showroom — even shipping & receiving and the masseuse.
Yes, 24/7 Wall Street feels you'd better enjoy that bowl of Kellogg’s Corn Pops while wearing some American Apparel clothing and reading your Soap Opera Digest right now. Get a call in on your Nokia phone while you’re at it and grab a bite at an A&W restaurant.Continue reading...
Posted by Dale Buss on May 10, 2011 09:00 AM
Microsoft buys Skype for $8.5 billion. Skype CEO Tony Bates will become president of Microsoft Skype.
Google launches license-free Music Beta cloud-based online music service.
Greece is on the brink of another financial disaster.
Android surpasses iPhone in Japan.
Apple and Google face US lawmakers on location tech today.
Bank of America has billions of dollars in new losses at stake.Continue reading...