2014 Brandcameo Product Placement Awards

mobile commerce

Drive-Through? Ford Sync and Domino's Pizza Say Keep Driving Instead

Posted by Dale Buss on January 7, 2014 12:27 PM

Domino's likes to make good pizza, but the brand long has made even more hay with the logistics of getting the pizza to its customers. Likewise, Ford has made some mean cars, especially lately, but the company continues to tout its leadership in the infotainment realm too.

So it only makes sense that the two companies now have gotten together to launch what they're calling the first e-commerce app for the car in the QSR business. By mid-year, Domino's and Ford intend to introduce an app that allows Ford Sync users who also have a saved online Domino's customer profile to order pizza from the car in just a few simple, voice-activated steps on their smartphones via Sync AppLink.

"The ability to tie all of this together with the Sync system and be able to order Domino's while driving safely is a pretty big leap forward," J. Patrick Doyle, Domino's CEO, told brandchannel.Continue reading...

brand news

In the News: BT, CBS, Alibaba and more

Posted by Dale Buss on November 11, 2013 09:11 AM

In the News

BSkyB shares hit by BT Champions League football rights deal win.

CBS criticized for not running more extensive apology over flawed Benghazi report.

Alibaba set for US$5B boost from China's online "Singles Day."

Adidas sprints for lead with Smart Run watch.

Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.

Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.

Bank of America may have to pay US $864M over "Hustle" loans.

Bloomberg curbs reporting that might anger China.

Boeing and Japan Air Lines face another Dreamliner battery incident.

Bottega Veneta unveils new 'green' headquarters.

Cadillac's new CMO aims to focus brand around design.

Charmin pulls cheeky Twitter ad campaign.Continue reading...

brand news

In the News: Lululemon, Mondelez, Google and more

Posted by Dale Buss on June 11, 2013 09:16 AM

In the News

Lululemon CEO steps down.

Mondelez to launch coffee pods for rival Nespresso machine. 

Google cuts illegal drug site search ads and videos.

Adidas sued by church over Adizero trademark. 

American Airlines unveils post-merger top management team.

Apple allows iTunes Radio users to pay to avoid ads.

Boeing sees no jet bubble.

CBC apologizes for botched national radio rebranding

Citibank could face $7 billion loss on currency swings, analyst says.

Comcast beefs up in-home Wi-Fi.

Dole Food gets buyout offer from CEO.Continue reading...

brand battle

Pizza Brands Battle To Fulfill Appetites Whetted By March Madness

Posted by Dale Buss on March 25, 2013 07:19 PM

It doesn't get any better than this for American's pizza brands—March Madness.

Pizza Hut, Domino's and Papa Johns are all jockeying for sales and brand enhancement as the nation embarks on its three-week feeding fest watching the NCAA men's basketball tournament on TV.

Domino's is the official pizza brand of March Madness for the second year in a row, but its rivals aren't about to lie down when there's all this seasonal pizza to be sold.

So, for instance, now through the championship game on April 8, Papa John's has an online promotion that can result in an offer for a free large pizza with up to three toppings on a future order. At the same time, Papa John's is competing for mouths at a time of a potentially significant hiccup for the brand, as its CMO, Andrew Varga, resigns to take the reigns of Zimmerman Advertising. The only consolation for Papa John's is that Zimmerman handles its advertising.Continue reading...

brand news

In the News: Reuters, McKee Foods, Chevy and more

Posted by Dale Buss on March 15, 2013 09:14 AM

In the News

Reuters editor faces charges of helping "Anonymous" hack site when he was with Tribune.

McKee Foods picks up Drakes brand from Hostess.

Chevy chooses McCann for global advertising account.

Boeing strongly defends Dreamliner.

Center for Science in the Public Interest blasts Nickelodeon for airing junk food ads.

Coke seeks world peace via vending machines.

Disney develops unique approach to India.Continue reading...

chew on this

Domino's Aims to Be the Big Cheese with Global Expansion

Posted by Dale Buss on March 1, 2013 08:14 PM

Domino's Pizza is living as large as one of its new, fresh-dough pan pizzas these days, posting strong domestic and international growth and planning to garner extra funds from franchisees for marketing this year to support its increasingly robust brand platform.

CEO J. Patrick Doyle has managed to get Domino's into a growth groove by relying on its increasing international presence, rising brand equity, expanding menu, store modernization and experimentation and an industry-leading digitization initiative. Same-store sales in both the U.S. and abroad were up by about 5 percent during the fourth quarter versus a year ago, Domino's reported this week, and the period marked the 76th consecutive quarter of international same-store sales growth.

"The joy of pizza is that bread, sauce and cheese works fundamentally everywhere, except maybe China, where dairy wasn't a big part of their diet until lately," Doyle told brandchannel. "And it's easy to just change toppings market to market."

Continue reading...

brand news

In the News: Groupon, Gap, Barnes & Noble and more

Posted by Dale Buss on March 1, 2013 09:04 AM

In the News

Groupon sacks founder Andrew Mason as CEO.

Gap reports strong sales on increased marketing spending.

Barnes & Noble falls behind in tablet wars.

Ahold plans to roll out more pickup points for Peapod.

Annie's looks to "spread good."

Apple flip-flopped on rule about officers' stock holdings.

Best Buy and founder end talks on ownership deal.

Boeing pares workforce for grounded Dreamliner.

Diageo prepares to buy majority stake in United Spirits.

Disney finds CEO Robert Iger under fire over power and pay.

Domino's Pizza plans to increase national ad spending. Continue reading...

brand news

In the News: McDonald's, Samsung, Walmart and more

Posted by Dale Buss on January 22, 2013 09:02 AM

In the News

McDonald's debuts new packaging featuring QR codes.

Samsung reportedly developing new Galaxy Tab 3 line-up and a tablet.

Walmart toughens ethics policies for suppliers with zero tolerance policy.

AB InBev wins court bid to get back Bud EU trademark for beer.

Boeing faces intensifying probes on troubled Dreamliner.

Caterpillar woes deepen in China.

Cumulus brings country music back to New York City radio.

Daimler commits to innovation in mobility.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements