bc q&a

Digital Topping: 5 Questions with Domino's Pizza CEO Patrick Doyle

Posted by Dale Buss on December 22, 2014 01:02 PM

Domino's pizza mobile voice ordering app

Change is slicing into the global pizza business, and the biggest change has nothing to do with toppings, crusts, shapes, sizes or ingredients. It's technology.

America's top pizza brands—Pizza Hut followed by No. 2 Domino's Pizza and, to a lesser extent, No. 3 Papa John's—are using a new focus on online and mobile ordering and other digital touchpoints to continue to grab share from one another but, especially, from the thousands of independent pizza shops that always have been a big part of the fabric of the pizza industry in the United States.

Arguably, Domino's ranks No. 1 in digital engagement and expertise among its peers. The Ann Arbor, Michigan-based brand began 2014 with an announcement at the Consumer Electronics Show in Las Vegas about a pizza-ordering app for Ford's Sync infotainment system and ended this year with its first national ad campaign focusing on digital technology, with a 30-second TV spot promoting the introduction of its Siri-like "Dom" mobile voice ordering.

Credit goes to Domino's CEO J. Patrick Doyle, who has overseen this sweeping transformation with a series of smart moves.Continue reading...

chew on this

Pizza Hut 'Subconscious Menu' Figures Out What's Topping of Mind

Posted by Dale Buss on November 28, 2014 06:10 PM

When it comes to ordering pizza, the question can only be: What will they think of next?

Pizza Hut has again demonstrated that as far as promoting its pies, some of the most interesting things these days have to do with how they're ordered, not even with the pizza itself.

The new "Subsconscious Menu" at Pizza Hut in the UK figures out what topping diners want on their pizza even if the customer isn't sure—using eye-tracking technology to figure out what's topping of mind, you might say.Continue reading...

brand news

Brand News: Chanel, Costco, Time Warner and more

Posted by Dale Buss on October 15, 2014 09:05 AM

TOP STORIES

Chanel releases Baz Luhrmann-directed short film starring Gisele Bundchen and Game of Thrones actor.

Toyota recalls 1.7 million vehicles worldwide as Chrysler recalls 184,000 SUVs and GM is sued for $10 billion.

Costco goes to China, at least online.

EMC and HP end merger talks as SAP turns to IBM to expand cloud reach.

Time Warner CEO touts independence as HBO Go plans and movie slate revealed at Investor Day.Continue reading...

mobile commerce

Drive-Through? Ford Sync and Domino's Pizza Say Keep Driving Instead

Posted by Dale Buss on January 7, 2014 12:27 PM

Domino's likes to make good pizza, but the brand long has made even more hay with the logistics of getting the pizza to its customers. Likewise, Ford has made some mean cars, especially lately, but the company continues to tout its leadership in the infotainment realm too.

So it only makes sense that the two companies now have gotten together to launch what they're calling the first e-commerce app for the car in the QSR business. By mid-year, Domino's and Ford intend to introduce an app that allows Ford Sync users who also have a saved online Domino's customer profile to order pizza from the car in just a few simple, voice-activated steps on their smartphones via Sync AppLink.

"The ability to tie all of this together with the Sync system and be able to order Domino's while driving safely is a pretty big leap forward," J. Patrick Doyle, Domino's CEO, told brandchannel.Continue reading...

brand news

In the News: BT, CBS, Alibaba and more

Posted by Dale Buss on November 11, 2013 09:11 AM

In the News

BSkyB shares hit by BT Champions League football rights deal win.

CBS criticized for not running more extensive apology over flawed Benghazi report.

Alibaba set for US$5B boost from China's online "Singles Day."

Adidas sprints for lead with Smart Run watch.

Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.

Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.

Bank of America may have to pay US $864M over "Hustle" loans.

Bloomberg curbs reporting that might anger China.

Boeing and Japan Air Lines face another Dreamliner battery incident.

Bottega Veneta unveils new 'green' headquarters.

Cadillac's new CMO aims to focus brand around design.

Charmin pulls cheeky Twitter ad campaign.Continue reading...

brand news

In the News: Lululemon, Mondelez, Google and more

Posted by Dale Buss on June 11, 2013 09:16 AM

In the News

Lululemon CEO steps down.

Mondelez to launch coffee pods for rival Nespresso machine. 

Google cuts illegal drug site search ads and videos.

Adidas sued by church over Adizero trademark. 

American Airlines unveils post-merger top management team.

Apple allows iTunes Radio users to pay to avoid ads.

Boeing sees no jet bubble.

CBC apologizes for botched national radio rebranding

Citibank could face $7 billion loss on currency swings, analyst says.

Comcast beefs up in-home Wi-Fi.

Dole Food gets buyout offer from CEO.Continue reading...

brand battle

Pizza Brands Battle To Fulfill Appetites Whetted By March Madness

Posted by Dale Buss on March 25, 2013 07:19 PM

It doesn't get any better than this for American's pizza brands—March Madness.

Pizza Hut, Domino's and Papa Johns are all jockeying for sales and brand enhancement as the nation embarks on its three-week feeding fest watching the NCAA men's basketball tournament on TV.

Domino's is the official pizza brand of March Madness for the second year in a row, but its rivals aren't about to lie down when there's all this seasonal pizza to be sold.

So, for instance, now through the championship game on April 8, Papa John's has an online promotion that can result in an offer for a free large pizza with up to three toppings on a future order. At the same time, Papa John's is competing for mouths at a time of a potentially significant hiccup for the brand, as its CMO, Andrew Varga, resigns to take the reigns of Zimmerman Advertising. The only consolation for Papa John's is that Zimmerman handles its advertising.Continue reading...

brand news

In the News: Reuters, McKee Foods, Chevy and more

Posted by Dale Buss on March 15, 2013 09:14 AM

In the News

Reuters editor faces charges of helping "Anonymous" hack site when he was with Tribune.

McKee Foods picks up Drakes brand from Hostess.

Chevy chooses McCann for global advertising account.

Boeing strongly defends Dreamliner.

Center for Science in the Public Interest blasts Nickelodeon for airing junk food ads.

Coke seeks world peace via vending machines.

Disney develops unique approach to India.Continue reading...

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