Posted by Dale Buss on March 3, 2015 03:31 PM
There was a time when pizza chains battled over crusts, toppings and delivery times. At the Mobile World Congress in Barcelona this week, Pizza Hut and Domino’s demonstrated that today’s challenge is about making digital ordering quick, informative, intuitive and accurate.
Pizza Hut announced a new mobile initiative with Visa and Accenture to test mobile and online purchases in connected cars, while Domino's unveiled its smartwatch ordering app for Pebble and Android Wear.Continue reading...
Posted by Shirley Brady on March 2, 2015 02:22 PM
Pizza-lovers can already order Domino's on iPad, iPhone, Android, Windows Phone 8 and Kindle Fire mobile devices—even via in-car tech powered by Ford, not to mention at dominos.com.
Add smartwatches to its list of digital ordering innovations, as Domino's customers can now place and track their order by downloading an an app for Pebble and Android Wear smartwatches.
In an announcement timed to Mobile World Congress, the move marks the first time that Domino's ordering is available on smartwatch technology.Continue reading...
Posted by Dale Buss on February 17, 2015 09:15 AM
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Posted by Dale Buss on December 22, 2014 01:02 PM
Change is slicing into the global pizza business, and the biggest change has nothing to do with toppings, crusts, shapes, sizes or ingredients. It's technology.
America's top pizza brands—Pizza Hut followed by No. 2 Domino's Pizza and, to a lesser extent, No. 3 Papa John's—are using a new focus on online and mobile ordering and other digital touchpoints to continue to grab share from one another but, especially, from the thousands of independent pizza shops that always have been a big part of the fabric of the pizza industry in the United States.
Arguably, Domino's ranks No. 1 in digital engagement and expertise among its peers. The Ann Arbor, Michigan-based brand began 2014 with an announcement at the Consumer Electronics Show in Las Vegas about a pizza-ordering app for Ford's Sync infotainment system and ended this year with its first national ad campaign focusing on digital technology, with a 30-second TV spot promoting the introduction of its Siri-like "Dom" mobile voice ordering.
Credit goes to Domino's CEO J. Patrick Doyle, who has overseen this sweeping transformation with a series of smart moves.Continue reading...
chew on this
Posted by Dale Buss on November 28, 2014 06:10 PM
When it comes to ordering pizza, the question can only be: What will they think of next?
Pizza Hut has again demonstrated that as far as promoting its pies, some of the most interesting things these days have to do with how they're ordered, not even with the pizza itself.
The new "Subsconscious Menu" at Pizza Hut in the UK figures out what topping diners want on their pizza even if the customer isn't sure—using eye-tracking technology to figure out what's topping of mind, you might say.Continue reading...
Posted by Dale Buss on October 15, 2014 09:05 AM
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Time Warner CEO touts independence as HBO Go plans and movie slate revealed at Investor Day.Continue reading...
Posted by Dale Buss on January 7, 2014 12:27 PM
Domino's likes to make good pizza, but the brand long has made even more hay with the logistics of getting the pizza to its customers. Likewise, Ford has made some mean cars, especially lately, but the company continues to tout its leadership in the infotainment realm too.
So it only makes sense that the two companies now have gotten together to launch what they're calling the first e-commerce app for the car in the QSR business. By mid-year, Domino's and Ford intend to introduce an app that allows Ford Sync users who also have a saved online Domino's customer profile to order pizza from the car in just a few simple, voice-activated steps on their smartphones via Sync AppLink.
"The ability to tie all of this together with the Sync system and be able to order Domino's while driving safely is a pretty big leap forward," J. Patrick Doyle, Domino's CEO, told brandchannel.Continue reading...
Posted by Dale Buss on November 11, 2013 09:11 AM
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