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bc q&a

Pizza To Go: 5 Questions with Pizza Hut Chief Digital Officer Baron Concors

Posted by Dale Buss on March 3, 2015 03:31 PM

There was a time when pizza chains battled over crusts, toppings and delivery times. At the Mobile World Congress in Barcelona this week, Pizza Hut and Domino’s demonstrated that today’s challenge is about who has the best "pizza tech"—making digital ordering quick, informative, intuitive and accurate, wherever the consumer might be.

Pizza Hut announced a new mobile initiative with Visa and Accenture to test mobile and online purchases in connected cars, while Domino's unveiled its smartwatch ordering app for Pebble and Android Wear.Continue reading...

going mobile

Domino's Brings Pizza Orders to the Smartwatch

Posted by Shirley Brady on March 2, 2015 02:22 PM

Domino's pizza smartwatch

Pizza-lovers can already order Domino's on iPad, iPhone, Android, Windows Phone 8 and Kindle Fire mobile devices—even via in-car tech powered by Ford, not to mention at dominos.com.

Add smartwatches to its list of digital ordering innovations, as Domino's customers can now place and track their order by downloading an an app for Pebble and Android Wear smartwatches. 

In an announcement timed to Mobile World Congress, the move marks the first time that Domino's ordering is available on smartwatch technology.Continue reading...

brand news

Brand News: Nissan, Lance Armstrong, New York Fashion Week & More

Posted by Dale Buss on February 17, 2015 09:15 AM

TOP STORIES

Nissan "With Dad" commercial wins YouTube Super Bowl Ad Blitz (more in our Q&A with SVP Fred Diaz).

Lance Armstrong is ordered to pay $10 million to promoter who helped expose his doping fraud.

New York Fashion Week sees social marketing go mainstream as Tommy Hilfiger shows NFL fever on brand's 30th anniversary.

JetBlue's new CEO struggles to appease Wall Street and passengers while Starwood Hotels CEO resigns in "mutual" agreement.

Apple creates auto industry nightmare with EV plan as Apple Watch not seen as ready for full health tracking, despite ordering more than 5 million watches for initial run.Continue reading...

bc q&a

Digital Topping: 5 Questions with Domino's Pizza CEO Patrick Doyle

Posted by Dale Buss on December 22, 2014 01:02 PM

Domino's pizza mobile voice ordering app

Change is slicing into the global pizza business, and the biggest change has nothing to do with toppings, crusts, shapes, sizes or ingredients. It's technology.

America's top pizza brands—Pizza Hut followed by No. 2 Domino's Pizza and, to a lesser extent, No. 3 Papa John's—are using a new focus on online and mobile ordering and other digital touchpoints to continue to grab share from one another but, especially, from the thousands of independent pizza shops that always have been a big part of the fabric of the pizza industry in the United States.

Arguably, Domino's ranks No. 1 in digital engagement and expertise among its peers. The Ann Arbor, Michigan-based brand began 2014 with an announcement at the Consumer Electronics Show in Las Vegas about a pizza-ordering app for Ford's Sync infotainment system and ended this year with its first national ad campaign focusing on digital technology, with a 30-second TV spot promoting the introduction of its Siri-like "Dom" mobile voice ordering.

Credit goes to Domino's CEO J. Patrick Doyle, who has overseen this sweeping transformation with a series of smart moves.Continue reading...

chew on this

Pizza Hut 'Subconscious Menu' Figures Out What's Topping of Mind

Posted by Dale Buss on November 28, 2014 06:10 PM

When it comes to ordering pizza, the question can only be: What will they think of next?

Pizza Hut has again demonstrated that as far as promoting its pies, some of the most interesting things these days have to do with how they're ordered, not even with the pizza itself.

The new "Subsconscious Menu" at Pizza Hut in the UK figures out what topping diners want on their pizza even if the customer isn't sure—using eye-tracking technology to figure out what's topping of mind, you might say.Continue reading...

brand news

Brand News: Chanel, Costco, Time Warner and more

Posted by Dale Buss on October 15, 2014 09:05 AM

TOP STORIES

Chanel releases Baz Luhrmann-directed short film starring Gisele Bundchen and Game of Thrones actor.

Toyota recalls 1.7 million vehicles worldwide as Chrysler recalls 184,000 SUVs and GM is sued for $10 billion.

Costco goes to China, at least online.

EMC and HP end merger talks as SAP turns to IBM to expand cloud reach.

Time Warner CEO touts independence as HBO Go plans and movie slate revealed at Investor Day.Continue reading...

mobile commerce

Drive-Through? Ford Sync and Domino's Pizza Say Keep Driving Instead

Posted by Dale Buss on January 7, 2014 12:27 PM

Domino's likes to make good pizza, but the brand long has made even more hay with the logistics of getting the pizza to its customers. Likewise, Ford has made some mean cars, especially lately, but the company continues to tout its leadership in the infotainment realm too.

So it only makes sense that the two companies now have gotten together to launch what they're calling the first e-commerce app for the car in the QSR business. By mid-year, Domino's and Ford intend to introduce an app that allows Ford Sync users who also have a saved online Domino's customer profile to order pizza from the car in just a few simple, voice-activated steps on their smartphones via Sync AppLink.

"The ability to tie all of this together with the Sync system and be able to order Domino's while driving safely is a pretty big leap forward," J. Patrick Doyle, Domino's CEO, told brandchannel.Continue reading...

brand news

In the News: BT, CBS, Alibaba and more

Posted by Dale Buss on November 11, 2013 09:11 AM

In the News

BSkyB shares hit by BT Champions League football rights deal win.

CBS criticized for not running more extensive apology over flawed Benghazi report.

Alibaba set for US$5B boost from China's online "Singles Day."

Adidas sprints for lead with Smart Run watch.

Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.

Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.

Bank of America may have to pay US $864M over "Hustle" loans.

Bloomberg curbs reporting that might anger China.

Boeing and Japan Air Lines face another Dreamliner battery incident.

Bottega Veneta unveils new 'green' headquarters.

Cadillac's new CMO aims to focus brand around design.

Charmin pulls cheeky Twitter ad campaign.Continue reading...

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