Learn more about Sustainable Brands 2015 San Diego

fashion week

Tumblr Teams with Major Fashion Brands for Offline Fashion Week Display

Posted by Sheila Shayon on August 30, 2013 06:03 PM

Tumblr is blowing out its previous New York Fashion Week promotions this year by pairing 20 fashion bloggers with 18 top designers and two "secret" organizations for two-week long apprenticeships prior to the famous runway shows. 

The result will be a visually-appealing—and offline—gallery meant to elevate "their art and collaborations into something that's physical," said Valentine Uhovski, Tumblr's fashion evangelist, according to Mashable. 

While Tumblr says it wants to keep the list of partnerships secret, the blogosphere has revealed thus far that blogger Miguel Yatco of Living in the Stills is partnered with Oscar de la Renta, Sara Zucker with Anna Sui, and Jamie Beck of Ann Street Studio with Donna Karan.Continue reading...

brands with a cause

Marriott, Avon Help Shine UN Global Spotlight on Women

Posted by Sheila Shayon on March 4, 2013 11:10 AM

Women's issues are top of mind, with International Women's Day on March 8th and the the 57th Session the main focus of the United Nations' Commission on the Status of Women now underway in New York, with about 700 related events taking place March 4-15.

Kicking off CSW, UN Women executive director Michelle Bachelet today formally convened the 57th session of the Commission on the Status of Women (follow on Twitter at #CSW57). The recent gang-rape and murder of a student in Delhi and the One Billion Rising campaign drew global attention, Bachelet notes: "2012 demonstrated that this [violence] is a terrible reality for many women every day. I'm an optimistic woman and I believe it's clear that we can't continue in the 21st century with this terrible violation of women's human rights."

More than 6,000 UN officials, NGO workers and women's rights activists are expected in New York to debate and create action around the issues, lobbying behind the efforts to counter the work of rightwing groups and countries such as Iran, Russia and the Holy See who are already calling for “removal of key lines of this year's draft document that relate to reproductive health and rights, and those that suggest governments take responsibility for tackling gender violence,” notes the Guardian.Continue reading...

luxury watch

LVMH Takes Stake in Hermes, Fueling Takeover Talk

Posted by Barry Silverstein on October 25, 2010 02:00 PM

As the luxury goods market looks to rebound next year, we're already seeing some interesting jockeying for position.

Shares of Hermes and LVMH rose sharply today on news that LVMH had acquired as much as a 17 percent stake in the high-end luxury brand Hermes.

LVMH, a French conglomerate, already has ownership of iconic luxury brands in a variety of markets. In fashion and perfumes, the company owns Christian Dior, Donna Karan, Fendi, Givenchy, and Louis Vuitton; in jewelry and watches, De Beers, Hublot, and TAG Heuer; in wines and spirits, Dom Perignon, Hennessy, Krug, and Moet & Chandon.

Increasing its holdings in Hermes is a "friendly" move, not a takeover bid, says LVMH. According to the company, "The objective of LVMH is to be a long-term shareholder of Hermes and to contribute to the preservation of the family and French attributes which are at the heart of the global success of this iconic brand." Continue reading...

what becomes a legend most?

Arnell’s Branding Book Launch Gets Personal

Posted by Dale Buss on May 24, 2010 04:11 PM

As he plunges into promotional efforts for his new book on personal branding this week, brandmeister extraordinaire Peter Arnell is turning to where he’s always gotten support: his high-profile friends.

Martha Stewart wrote the foreword for his new book, the back of which bears endorsements from celebrity friends and clients ranging from Donna Karan, whose iconic DKNY brand he worked on for many years, to Mark Wahlberg.

This week, Arnell will be talking about his very personal book on NBC's Today Show, a friendly venue where he has appeared frequently over the years (including taking Matt Lauer for a spin in the Peapod, his electric car that's still idling). It’s hardly surprising that Arnell is effectively leveraging his vast personal network to help promote his book on personal branding.

“By networking with friends and family, you can get confirmation of your strength necessary to grow, and that’s really important,” he told Brandchannel.com in an exclusive interview over the weekend. (Click here for his Brandchannel Q&A).Continue reading...

going mobile

Estee Lauder: Smells Like App Spirit

Posted by Suzanne Blecher on May 7, 2010 03:17 PM

Estée Lauder has launched a mobile application called Ascent, available for download via an Apple iPod Touch at department and specialty store counters worldwide.

The app takes consumers through a series of questions, with the answers helping whittle fragrance recommendations down to a handful of scents that fit each customer’s criteria and mood.

It currently features fragrances in Lauder’s Aramis and Designer Fragrances division as options including Donna Karan Iris, DKNY Be Delicious Fresh Blossom and Michael Kors’ namesake fragrance.

The program will bow in Nordstrom during its Half Yearly Sale weekend later this month. It is also being promoted on Facebook, Twitter and YouTube, and expands on Lauder's social media push foray into Facebook marketing last year.Continue reading...


Can The Snood Save Christmas?

Posted by Anthony Zumpano on November 10, 2009 06:19 PM

If you have been reading about retailers' scramble to motivate holiday shoppers and asking, “Recession? What Recession?,” then the Wall Street Journal has the perfect holiday gift suggestion: the snood.

This hot headgear, not to be confused with the addictive computer game, is a scarf/hood hybrid that may remind you of something your ancient grandmother wore whenever she ventured outside to buy low-salt margarine or attend a funeral. Only grandma’s didn’t carry a label from Burberry ($295) or Donna Karan ($695).Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia